The Cult of the Customer by Shep Hyken at Bookstore UAE
The Cult of the Customer

The Cult of the Customer


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About the Book

In today's competitive business climate, you can't just satisfy your customers. You have to be better than that, giving them experiences that they won't forget. Author Shep Hyken has spent thirty years studying great companies and the evangelists they create.

In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases - from "uncertainty" to "amazement." By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a Cult of the Customer - and shows how you can do it too.

Hyken's message is both powerful and timely: the happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists.

About the Author: Shep Hyken, CSP, CPAE is the CAO (Chief Amazement Officer) of Shepard Presentations. As a customer service expert and keynote speaker, Shep works with companies who want to build loyal relationships with their customers and employees. His focus is on delivering amazing customer service, customer engagement, managing the customer experience and creating customer loyalty. He is a hall of fame speaker (National Speakers Association) and a New York Times and Wall Street Journal best-selling author.


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Product Details
  • ISBN-13: 9781640951532
  • Publisher: Sound Wisdom
  • Publisher Imprint: Sound Wisdom
  • Height: 229 mm
  • No of Pages: 280
  • Spine Width: 13 mm
  • Weight: 412 gr
  • ISBN-10: 1640951539
  • Publisher Date: 17 Mar 2020
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Sub Title: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists
  • Width: 155 mm


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    BoxerLover2 - 5 Days ago
    A Thrilling But Totally Believable Murder Mystery

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    BoxerLover2 - 5 Days ago
    A Thrilling But Totally Believable Murder Mystery

    Read this in one evening. I had planned to do other things with my day, but it was impossible to put down. Every time I tried, I was drawn back to it in less than 5 minutes. I sobbed my eyes out the entire last 100 pages. Highly recommend!


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