Cultural Politics, Transfer, and Propaganda by Waldemar Zacharasiewicz
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Cultural Politics, Transfer, and Propaganda

Cultural Politics, Transfer, and Propaganda


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English summary: The interdisciplinary collection contains 16 essays by scholars from literary and cultural studies, by sociologists, historians, musicologists, art historians and media experts. Following the introduction to the key issues in cultural politics and propaganda and a synopsis of the essays, an article surveys the reciprocal perception of Austria and the USA from the 18th century onwards. The following essays analyze various historical phases in the complex relationship between Austria (and Central Europe) and the USA. Several essays survey the strategies used to promote Austrian tourism and contrast them with advertisements for American sights, and document the implementation of aid programs for the impoverished societies in Austria in the aftermath of World War One. There follow articles that discuss the role of exiled Austrians in the dissemination of a positive image of Austria and a favorable view of the USA, while two contributions are devoted to the misrepresentation of significant individuals active in Austria in the interwar years. Special attention is then paid to the role of the Marshall Plan in economic reconstruction in Austria and Western Europe, and to the promotion of liberal democracy in the media during the Cold War. The impact of transatlantic exchange programs for scholars and scientists in the countries of Europe under Soviet influence is also considered. The wide range of essays concludes with critical perspectives on political phenomena, such as the apparently exaggerated role of Austrian resistance fighters in the liberation of the country from the Nazi tyranny in 1945, and on the controversy over Dr. Kurt Waldheim as reflected in popular music in the 1980s. The transfer of new concepts of contemporary art in museums and of contrasted cinematic genres resulting in a merger is illustrated in the final two essays. German description: Der Sammelband mit Beitragen von Literatur- und KulturwissenschaftlerInnen, SoziologInnen, ZeithistorikerInnen, MusikwissenschaftlerInnen und MedienexpertInnen, sowie KunsthistorikerInnen, umfasst 16 Aufsatze. Nach der ausfuhrlichen Einleitung, die zentrale Aspekte in der Kulturpolitik und in der Werbung erortert und einen Uberblick uber die Essays gibt, skizziert ein Artikel die Entwicklung der Wahrnehmung Osterreichs und Mitteleuropas in den USA und der reziproken kollektiven Bilder Amerikas im Herzen Europas seit dem 18. Jhdt. Verschiedene Phasen der komplexen transatlantischen Beziehungen werden dann, im Wesentlichen in chronologischer Folge, analysiert, wobei zwei Aufsatze der Entfaltung der Werbung fur den Fremdenverkehr gewidmet sind. Weitere Beitrage befassen sich mit den Hilfsprogrammen fur die notleidende Bevolkerung Osterreich nach dem 1. Weltkrieg und mit den grosszugigen Hilfsprogrammen nach dem 2. Weltkrieg. Auch die Rolle von Exilanten als Vermittler eines positiven Bildes Osterreichs in den USA und eines Idealbildes der USA als demokratisches Musterland kommt zur Sprache. Die Bedeutung des Marshall Plans fur den Wiederaufbau Osterreichs und Westeuropas und die Propaganda in den Medien im Kalten Krieg werden in mehreren Essays dokumentiert. Weitere Beitrage behandeln verfalschende Projektionen von Profilen einzelner Personlichkeiten aus der Zwischenkriegszeit und erortern politische Phanomene, wie die ubertriebene Darstellung des Beitrags osterreichischer Widerstandskampfer bei der Befreiung von der Nazi Diktatur und die sich in der Popularmusik spiegelnde Kontroverse um Dr. Kurt Waldheim. Schliesslich analysieren Essays auch den Transfer von Ideen und Konzepten zur zeitgenossischen Kunst und ihrer musealen Darstellung sowie die Verknupfung von Filmgenres (Heimatfilm und Western) im transatlantischen Austausch.


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Product Details
  • ISBN-13: 9783700188742
  • Publisher: Austrian Academy of Sciences Press
  • Publisher Imprint: Austrian Academy of Sciences Press
  • Language: English
  • Sub Title: Mediated Narratives and Images in Austrian-American Relations
  • ISBN-10: 3700188749
  • Publisher Date: 13 Dec 2021
  • Binding: Paperback
  • Returnable: Y
  • Weight: 9327 gr

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