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Culture Hacks Strategisch Einsetzen

Culture Hacks Strategisch Einsetzen


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About the Book


​Culture Hacks sind das agile Instrument, um die gewünschte Unternehmenskultur im betrieblichen Alltag mit Leben zu füllen

Sie halten die postulierten Werte präsent und sorgen für die notwendige Reflexion des täglichen Tuns. Culture Hacks adressieren das Mindset und das konkrete Verhalten, dadurch wird die Unternehmenskultur für alle Mitarbeiter jeder Hierarchiestufe greifbar.
Das Buch widmet sich diesem zunehmend als wichtig wahrgenommenen Thema. Culture Hacks stellen ein wichtiges Element zur Gestaltung der Unternehmenskultur dar. Das Thema ist noch relativ neu, das Buch stellt erstmalig ein umfassendes Konzept zum strategischen Einsatz von Culture Hacks dar. Es schafft die Verbindung zwischen unternehmerischen Strategien und den operativen Prozessen. Das vorgelegte Konzept ist dabei sehr pragmatisch: konkrete Modelle, Werkzeuge, Konstruktionsprinzipien und Roadmaps verdeutlichen und begleiten die Umsetzung in die betriebliche Praxis. Das Buch schafft ein Framework für den zielgerichteten und strategischen Einsatz von Culture Hacks zur Optimierung der Unternehmenskultur.

Das Buch richtet sich an alle Führungskräfte und mit Unternehmenskultur befassten Mitarbeiter

Den Leser erwarten folgende Inhaltspunkte:

  • Was sind Culture Hacks?
  • Strategische Hacks - Nudging - Tipps & Tricks
  • Irritationen und Musterbrüche als Wege zur Verhaltensänderung
  • Mindset und Verhalten - Adressaten der Interventionen
  • Impulse durch und für New Work, Management 3.0 und Agilität
  • Culture Hacks als Guerilla-Strategie
  • Bewährte Konstruktionsprinzipien - Geeignete Einsatzfelder
  • Persönliche und organisationale Reifegrade
  • Wie sie in den betrieblichen Alltag integriert werden können
  • Inventar und Roadmaps - Aus einem Fundus schöpfen
  • Dynamische Konzipierung von Culture-Hack-Strategien
  • Mit Exkursen zur Paradoxen Intervention, Empathie,
  • Psychologischen Sicherheit, Mindset und Verhalten
  • So gelingt die Umsetzung - Do´s und Don't´s
  • Zahlreiche Beispiele illustrieren das Vorgehen


About the Author: Prof. Dr. Josef Herget verbindet langjährige Erfahrung in der Wissenschaft mit internationaler Beratungstätigkeit. Er hat an verschiedenen Universitäten in Europa gelehrt und geforscht, Unternehmen gegründet und geleitet sowie zahlreiche Beratungsagenden in Wirtschaft und Politik wahrgenommen. Vor seiner aktuellen Tätigkeit als Leiter des "Excellence Institute - Research & Solutions" in Wien war er an der Donau-Universität Krems tätig. Seine Forschungsschwerpunkte umfassen vor allem Themen aus dem Bereich der Business und Management Excellence. Herget hielt Vorträge in über 30 Ländern und kann auf über. 300 Publikationen verweisen. Er unterstützt Unternehmen als Gesprächspartner in allen Fragen der Zukunftsfähigkeit und des Wandels.


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Product Details
  • ISBN-13: 9783662629338
  • Publisher: Springer
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Mit Gezielter Irritation Zur Gewünschten Unternehmenskultur
  • Width: 170 mm
  • ISBN-10: 366262933X
  • Publisher Date: 14 Apr 2021
  • Height: 244 mm
  • No of Pages: 131
  • Spine Width: 8 mm
  • Weight: 290 gr


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