Customer Analytics im Retail Banking. Wie eine verbesserte Kundenbindung die Wettbewerbsfähigkeit steigert
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Customer Analytics im Retail Banking. Wie eine verbesserte Kundenbindung die Wettbewerbsfähigkeit steigert

Customer Analytics im Retail Banking. Wie eine verbesserte Kundenbindung die Wettbewerbsfähigkeit steigert


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About the Book

Für viele Unternehmen wird es zunehmend schwierig, profitable Kundenbeziehungen auch langfristig aufrechtzuerhalten. Das liegt unter anderem an dem intensiveren Wettbewerb in einem global aufgestellten Markt. Dabei wird dieser Bereich immer wichtiger. Denn die Gewinnung von neuen Kunden ist mit hohen Kosten verbunden. Der Fokus vieler Unternehmen liegt deshalb auf der Stärkung bereits bestehender Kundenbeziehungen. Doch wie Metin Baki zeigt, müssen Unternehmen für eine bessere Kundenbindungen Unternehmen das Verhalten sowie die Erwartungen und Wünsche ihrer Kunden kennen. In seiner Publikation zeigt er, wie man mit Customer Analytics die Kundenbindung im Retail Banking verbessert. Wie wirkt sich der Einsatz von Customer Analytics auf die Wettbewerbsfähigkeit von Retail Banken aus? Wie funktioniert Customer Analytics überhaupt? Und welche Voraussetzungen sind für eine erfolgreiche Umsetzung wichtig? Metin Baki gibt eine praktische Übersicht über das Thema Customer Analytics und wirft einen Blick auf das Retail Banking der Zukunft. Aus dem Inhalt: - Bankensektor; - Customer Relationship Management; - CRM; - Interaktion; - Personalisierung


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Product Details
  • ISBN-13: 9783960958031
  • Publisher: Studylab
  • Publisher Imprint: Studylab
  • Height: 210 mm
  • No of Pages: 86
  • Spine Width: 5 mm
  • Width: 148 mm
  • ISBN-10: 396095803X
  • Publisher Date: 23 Oct 2019
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 172 gr


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Customer Analytics im Retail Banking. Wie eine verbesserte Kundenbindung die Wettbewerbsfähigkeit steigert
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Customer Analytics im Retail Banking. Wie eine verbesserte Kundenbindung die Wettbewerbsfähigkeit steigert
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