Customer Engagement by Zachary Lukasiewicz - Bookswagon
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Customer Engagement

Customer Engagement

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About the Book

We'll Cover: First Build an Audience, Then Make Products-Why should I work on building an audience before making my product?-How do I use content marketing to build an audience?-How do I use my audience to figure out which products to sell?Move Past Failure with Effective Storytelling-Why is it important that my brand acknowledges its failures?-How should I tell the story of a failure?-How can I show that I've moved past a failure?Get Customers Interested by Telling a Great Story-How can I use my own experiences to help my business?-What's the personal approach to storytelling?-What's the higher purpose approach?How a Punchline Can Send a Strong Message-How can I use humor to connect with my audience?-What techniques can help me add humor to my marketing?-How do I make sure I'm using humor in the right context?Find a Target Audience That's Not Generic-Why should I avoid generic descriptions of my target audience?-What's a good way to define my target audience?-How does this help me stand out from my competitors


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Product Details
  • ISBN-13: 9781670662644
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 40
  • Spine Width: 3 mm
  • Weight: 122 gr
  • ISBN-10: 1670662640
  • Publisher Date: 02 Dec 2019
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: Learn How to Create Your Business Story and Find Your Target Audience
  • Width: 152 mm


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