Customer Experience Book by C Shaw - Bookswagon
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Customer Experience

Customer Experience


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About the Book

Emerging Trends in Customer Experience The Brain in the Customer Experience Neuro-Business Models Practical Neuro-Experience for Today The Future of Neuro-Experience The New Field of Experience Psychology and Its Application The Core Principles and Benefits How To Change Your Organization Over the Next Few Years...The Seeds of Revolution Embracing the Revolution Through Building Trust How To Join the Revolution
About the Author: COLIN SHAW is the CEO and Founding Partner of Beyond Philosophy. His background encompasses more than 20 years of working with some of the world's largest organizations culminating in his role as SVP of Customer Experience. As a sought after speaker, consultant, and executive coach, Colin has a very interactive style that uses thought provoking questions, humor and real life anecdotes. He is the author of three best-selling books on Customer Experience.

QAALFA DIBEEHI is the Chief Operating and Consulting Officer with Beyond Philosophy and has earned Master's Degrees in International Business and Management, Statistics, Psychology, and Health Administration. He has won awards as a university professor and has 18 years of senior level expertise in the Customer Experience. Qaalfa is an experienced keynote speaker, and has been published in a variety of white papers, magazine and journal articles.

STEVEN WALDEN has a Masters in Strategic Marketing focusing on segmentation methodologies and is Beyond Philosophy's Senior Head of Research and Consulting. With strong links to several leading business schools and 14 years of consulting expertise, Steven is a recognized expert in understanding how to use the emotions and the subconscious mind of clients and consumers to generate value and the application of value-in-use to experience.


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Product Details
  • ISBN-13: 9781349320271
  • Publisher: Palgrave MacMillan
  • Publisher Imprint: Palgrave Macmillan
  • Height: 234 mm
  • No of Pages: 199
  • Series Title: English
  • Sub Title: Future Trends and Insights
  • Width: 156 mm
  • ISBN-10: 1349320277
  • Publisher Date: 09 Sep 2010
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Spine Width: 12 mm
  • Weight: 367 gr


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