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About the Book

Dieses Buch stellt Erhebungstechniken, Analysetechniken und Modelle vor, die dabei helfen, Kundenbedürfnisse besser zu verstehen und zu bedienen. Nur wenn wir verstehen, was einen Kunden bewegt und welche Faktoren welchen Einfluss auf sein Verhalten haben, können wir die einzelnen Touchpoints der Kundenreise zielorientiert gestalten, im besten Fall individualisiert und angepasst für den einzelnen Kunden.

Durch die Digitalisierung stehen an den einzelnen Offline- und Online-Touchpoints immer mehr digitale Daten zur Verfügung. Immer performantere IT-Lösungen, das maschinelle Lernen sowie neuronale Netze erlauben es uns, diese umfangreichen Datenmengen zu diesem Zweck auszuwerten. Jonas Rashedi zeigt kompakt und praxisnah, wie das gelingt.


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Product Details
  • ISBN-13: 9783658433918
  • Publisher: Springer Fachmedien Wiesbaden
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Sub Title: Kundenbedürfnisse Und Konsumentenverhalten Verstehen
  • Width: 148 mm
  • ISBN-10: 3658433914
  • Publisher Date: 06 Mar 2024
  • Height: 210 mm
  • No of Pages: 135
  • Spine Width: 8 mm
  • Weight: 240 gr


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