Customer Relationship Management by SCN Education
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Customer Relationship Management

Customer Relationship Management


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About the Book

Companies need a new approach - CRM - to leverage the Web's unique strengths for capturing and publishing a single view of customers. How does it work? What is the best CRM strategy? Which companies have successfully implemented CRM in their business? This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition. This HOTT Guide is a unique ready-to-use guide for any manager interested in optimizing the relationship with his customers, by using the newest technologies.
About the Author: The Publishing department of SCN Education was founded in 1998 and has built a solid reputation with the production of the HOTT Guide series. Being part of an international IT-training corporation, the editors have easy access to the latest information on IT-developments and are kept well informed by their colleagues. In their research activities for the HOTT Guide series they have established a broad network of IT-specialists (leading companies, researchers, etc) who have contributed to the books.


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Product Details
  • ISBN-13: 9783322849632
  • Publisher: Vieweg+teubner Verlag
  • Publisher Imprint: Vieweg+teubner Verlag
  • Depth: 19
  • Height: 244 mm
  • No of Pages: 408
  • Series Title: Xhott Guide
  • Sub Title: The Ultimate Guide to the Efficient Use of CRM
  • Width: 170 mm
  • ISBN-10: 3322849635
  • Publisher Date: 27 Dec 2012
  • Binding: Paperback
  • Edition: Softcover reprint of the original 1st ed. 2001
  • Language: English
  • Returnable: Y
  • Spine Width: 21 mm
  • Weight: 702 gr


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