Códigos QR no mundo dos negócios
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Códigos QR no mundo dos negócios

Códigos QR no mundo dos negócios


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About the Book

Os códigos QR são ferramentas inovadoras e diferentes para realizar campanhas publicitárias interactivas. Têm o potencial de levar os clientes a agir - encomendar, comprar e partilhar ou recomendar produtos ou serviços. Muitas empresas começaram a utilizar códigos QR apenas para mostrar que estão familiarizadas com as novas tecnologias e tendências, mas não forneceram o conteúdo necessário aos seus clientes. Sem uma compreensão clara do lugar e do papel dos códigos QR e sem analisar os resultados, essas empresas estão perto do fracasso e podem decidir que esta tecnologia é inútil. De facto, a tecnologia foi bem sucedida, mas as empresas falharam. O objetivo deste livro é ajudar a evitar que esta situação se torne realidade, oferecendo informações sobre os códigos QR enquanto tecnologia e potencial de marketing móvel. Aqui poderá encontrar informações úteis sobre ferramentas para gerar e digitalizar códigos QR, exemplos de estratégias de marketing muito bem sucedidas, recomendações e recursos da Internet verificados sobre o tema. O livro deve ser especialmente útil para as pessoas que querem aprender o essencial sobre os códigos QR e o seu lugar no mundo dos negócios.


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Product Details
  • ISBN-13: 9786206635932
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 154 gr
  • ISBN-10: 6206635937
  • Publisher Date: 03 Nov 2023
  • Height: 229 mm
  • No of Pages: 64
  • Spine Width: 4 mm
  • Width: 152 mm


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