D&ad. the Copy Book Book by D&ad - Bookswagon
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D&ad. the Copy Book

D&ad. the Copy Book


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About the Book

En 1995, D&AD a publié un livre sur l'art d'écrire pour la publicité. Bien qu'il ne soit plus vraiment d'actualité, cet ouvrage à succès demeure une référence incontournable, une bible pour les directeurs de la création. D&AD et TASCHEN ont uni leurs forces pour vous livrer une édition actualisée et remaniée de cette publication. Considéré comme le champ d'action le plus difficile de l'industrie publicitaire, le rédactionnel est généralement réservé aux professionnels les plus doués -- souvent les dirigeants ou gérants des agences eux-mêmes. Le livre propose un choix éclairé de projets et des articles signés par 53 grands noms de la publicité, parmi lesquels des vedettes comme David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes et Barbara Nokes.

Les leçons à tirer de ces pages vous aideront à formuler des arguments à la fois plus clairs et plus convaincants, que vous écriviez un discours exaltant, une bannière web accrocheuse ou une lettre percutante. Ce livre n'est pas seulement incontournable pour ceux qui travaillent dans la pub ou le marketing: il est aussi indispensable pour tous ceux qui ont besoin d'impliquer ou d'influencer les gens, sur une page web, sur papier ou en personne.

À propos de la collection

Bibliotheca Universalis: la compilation culturelle indispensable qui rend hommage à l'éclectisme de l'univers TASCHEN !


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Product Details
  • ISBN-13: 9783836568517
  • Publisher: Taschen
  • Publisher Imprint: Taschen
  • Height: 203 mm
  • No of Pages: 544
  • Series Title: Bibliotheca Universalis
  • Weight: 1318 gr
  • ISBN-10: 3836568519
  • Publisher Date: 16 May 2018
  • Binding: Hardback
  • Language: French
  • Returnable: N
  • Spine Width: 48 mm
  • Width: 152 mm


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