Dal marketing mix al marketing digitale
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Dal marketing mix al marketing digitale

Dal marketing mix al marketing digitale


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About the Book

La nostra società è passata da un modello di produzione e consumo non industrializzato e adattato alle strategie di marketing tradizionali a modelli industrializzati e poi tecnologicamente industrializzati nel corso del XVIII e del XXI secolo. Questo processo ha gradualmente portato la funzione di marketing tradizionale verso una funzione di marketing digitale specifica della rivoluzione industriale 4.0. L'obiettivo principale di questa ricerca era dimostrare che lo sviluppo delle TIC ha incoraggiato in modo significativo l'interoperabilità tra il marketing mix e il marketing digitale negli ultimi dieci (10) anni in Camerun. Il modello di accettazione della tecnologia di Davis (1989) è stato utilizzato per spiegare gli orientamenti di marketing e i ruoli degli attori istituzionali delle TIC e dei professionisti della pubblicità in Camerun. I recenti dati statistici del Minpostel (2015) mostrano che il tasso di penetrazione di Internet e della telefonia mobile, i costi di accesso e la molteplicità degli operatori sono tutti indicatori tecnologici che hanno influenzato l'interoperabilità tra il marketing mix e il marketing digitale nel settore pubblicitario in Camerun.


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Product Details
  • ISBN-13: 9786207315161
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 249 gr
  • ISBN-10: 6207315162
  • Publisher Date: 27 Mar 2024
  • Height: 229 mm
  • No of Pages: 128
  • Spine Width: 8 mm
  • Width: 152 mm


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