Dancing With The Dragon by Mona Chung at Bookstore UAE
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Dancing With The Dragon

Dancing With The Dragon


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About the Book

The concept and framework of market sensing was introduced by George Day more than 20 years ago into the strategic marketing literature-especially the philosophy of the market-driven organization. Market sensing can be considered an expression of a company's capabilities to scan the external environment. It does this by using real time data and intelligence to understand business or uncertain changes, to meet the current and future needs of the market, increase customer value, and outperform competitors. Market sensing enables managers to resist complacency, as well as to exploit opportunities and to design appropriate competitive strategies in order to remain successful in today's uncertain, rapidly changing, and hypercompetitive market. Market Sensing Today is essential reading in the marketing discipline, given the rapidly escalating innovative developments in market sensing techniques. This book of essays by acknowledged experts in the field fills an important knowledge gap and provides a realistic basis for strategy. It is replete with real-life examples of market sensing that illustrate actionable ideas for immediate impact that will improve organizational learning and accelerate growth.


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Product Details
  • ISBN-13: 9781606499702
  • Publisher: Business Expert Press
  • Publisher Imprint: Business Expert Press
  • Height: 229 mm
  • No of Pages: 180
  • Series Title: English
  • Sub Title: Doing Business With China
  • Width: 152 mm
  • ISBN-10: 160649970X
  • Publisher Date: 06 Aug 2015
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Spine Width: 9 mm
  • Weight: 281 gr


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