This book describes the Tata group's transformational journey toward business excellence, globalization, and innovation. Tata is one of India's most prominent business groups; it is the largest private-sector employer in both India and the United Kingdom, and owns iconic brands such as Jaguar, Land Rover and Tetley. The book opens the 'black box' of transformation by documenting the sequence of leadership and management interventions that Tata used following the liberalization of the Indian economy in the early 1990s. These initiatives helped Tata transform itself from a $5.8 billion Indian firm in 1992 to a $103 billion global powerhouse in 2014, with over 65% of revenues from outside India. The key ideas related to business excellence apply across industries. The book profiles several Tata group companies including Tata Steel, Jaguar Land Rover, Tata Consultancy Services, Titan, Indian Hotels, Tata Power, and Tata Chemicals. Lessons in the book provide a framework to help organizations rediscover their potential and charge ahead using the levers of business excellence and innovation.
About the Author: Dr. Sunil Mithas is a Professor in the Robert H. Smith School of Business at the University of Maryland and the author of the book Digital Intelligence: What Every Smart Manager Must Have for Success in an Information Age. He earned his PhD from the Ross School of Business at the University of Michigan and an engineering degree from IIT, Roorkee. Before pursuing his PhD, he worked for nearly ten years in engineering, marketing, and general management positions with the Tata group. He was identified as a 2011 MSI Young Scholar by the Marketing Science Institute. Sunil is a frequent speaker at industry events for senior leaders. He has worked on research or consulting assignments with organizations such as Johnson & Johnson, Lear, A.T. Kearney, the Tata group, the Social Security Administration, and the U.S. Census Bureau. Sunil's research focuses on strategies for managing innovation and excellence for corporate transformation. His work provides insights on the role of technology and other intangibles, such as customer satisfaction, human capital, and organizational capabilities, for improved performance. His research has appeared in premier journals, including Management Science, Marketing Science, Information Systems Research, MIS Quarterly, Journal of Marketing, and Production and Operations Management. Some of this work has been featured in business publications such as Bloomberg, CIO, Computerworld, InformationWeek, and MIT Sloan Management Review. His papers have won best-paper awards and have received several best-paper nominations. Contact Sunil at sunil.mithas@gmail.com, or visit http: //www.sunilmithas.com