Das Persönliche Gespräch: Fundraising Durch Überzeugung by Andreas Schiemenz
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Das Persönliche Gespräch: Fundraising Durch Überzeugung

Das Persönliche Gespräch: Fundraising Durch Überzeugung


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About the Book

Großspenden und Unternehmensspenden stellen einen der wichtigsten Erfolgsfaktoren im Fundraising dar und erfordern bei der Akquise besondere Herangehensweisen. Nur mit einer gezielten und persönlichen Ansprache lassen sich Großspender und Unternehmer als Unterstützer gewinnen. Schritt für Schritt erläutert Andreas Schiemenz - selbst mit langjähriger Erfahrung im Bereich des Fundraising für Großspender und Unternehmen in verschiedenen Non-Profit-Organisationen - wie Sie die richtigen Ansprechpartner finden und auswählen, eine individuelle Kommunikationsstrategie entwickeln, Gespräche mit potenziellen Spendern effizient nachbereiten und wie Sie Geber zu langfristigen Spendern machen. Dabei werden sowohl die strukturellen Prozesse bei der Tätigkeit von Spendenorganisationen beleuchtet als auch die praktische Umsetzung anhand zahlreicher Praxisbeispiele vorgestellt.

"Fundraising macht Menschen glücklich" - die Geber, die Spendensammler und die Menschen, denen mit den finanzierten Projekten geholfen werden kann.


About the Author:

Andreas Schiemenz ist Diplom-Volkswirt und arbeitet seit über 40 Jahren im Verkauf. Er war für verschiedene Organisationen für das Fundraising verantwortlich und berät Philanthropen, Unternehmer, Stiftungen und gemeinnützige Organisationen.


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Product Details
  • ISBN-13: 9783658014254
  • Publisher: Springer Gabler
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 248
  • Series Title: German
  • Sub Title: Großspender Und Unternehmer Erfolgreich Ansprechen
  • Width: 170 mm
  • ISBN-10: 3658014253
  • Publisher Date: 03 Sep 2015
  • Edition: 1. Aufl. 2015 ed.
  • Language: German
  • Returnable: Y
  • Spine Width: 14 mm
  • Weight: 476 gr


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Das Persönliche Gespräch: Fundraising Durch Überzeugung
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Das Persönliche Gespräch: Fundraising Durch Überzeugung
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