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Dauerhafte Güter

Dauerhafte Güter


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About the Book

Eine charakteristische, vielleicht die charakteristische Eigenschaft dauerhafter Gilter ist es, daB sie ein Nutzungspotential enthalten und dieses Nutzungspotential wiihrend der Gesamtspanne ihrer Lebensdauer abgeben. Dem priisumtiven Kaufer eines solchen Gutes wird damit die Moglichkeit eroffnet, nicht das gesamte, sondem nur einen bestimmten Tell des Nutzungspotentials nachzufra- gen oder - anders ausgedriickt - seine Nutzung auf einen bestimmten Altersabschnitt der Produkt- lebensdauer zu beschrilnken. Regen genilgend viele prilsumtive Kaufer einen derartigen Wunsch, so kommt es zur Ausbildung eines Marktsystems, bestehend aus dem Neuproduktmarkt und einem oder mehreren Gebrauchtproduktmilrkten. Die okonomische Aufspaltung eines dauerhaften Gutes in Teilnutzungspotentiale und deren Absatz auf spezifischen Milrkten fUhrt zu einer Reihe interessanter Probleme und Fragestellungen. So muB der Anbieter eines derartigen Gutes bei der Formulierung seiner Absatzpolitik alle Alters- stufen dieses Gutes mit den zugehOrigen Milrkten ins Auge fassen. Neben einigen qualitatspoliti- schen Fragen sind es insbesondere Probleme der Preis- und Mengenpolitik, die es dabei zu losen gilt. Zum Beispiel: Besteht eine - unter Umstanden abtragliche - Konkurrenz zwischen Gebraucht- und Neuprodukt? SolI der Gebrauchtproduktabsatz zugunsten eines intensivierten Neuproduktab- satzes eingeschrilnkt werden und wie kann dies geschehen? In der vorliegenden Arbeit greift der Verfasser diese und weitere Fragen auf und beantwortet sie erschOpfend. Er begibt sich damitauf ein Gebiet, das in der Literatur nur spilrlich und nie um- fassend abgehandelt wurde. Sein letztendliches Ziel, Entscheidungsmodelle zu entwickeln, die eine optimale preis- und mengenpolitische Steuerung des Absatzes dauerhafter Gilter in ihrem Gesamt- marktsystem ermoglichen sol1en, hat er erreicht.


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Product Details
  • ISBN-13: 9783409187138
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Edition: 1990 ed.
  • Language: German
  • Returnable: Y
  • Spine Width: 26 mm
  • Weight: 852 gr
  • ISBN-10: 3409187138
  • Publisher Date: 01 Jan 1990
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 490
  • Series Title: Betriebswirtschaftliche Forschung Zur Unternehmensführung
  • Sub Title: Eine Investitions- Und Absatzpolitische Analye
  • Width: 170 mm


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