Ever wondered why people smoke even when they know it is unhealthy? Or what is it that one believes about things they cannot prove? The Decision Book: Fifty Models For Strategic Thinking has answers to all these questions and more.
Through a selection of models from around the world, this book provides explanations to some of the most intriguing everyday phenomenon. It has covered topics ranging from the Swiss Cheese Model on the causes of mistakes to the Pareto Principle on input-output correlation, from Johari Window that reveals what others know about people to the Maslow Pyramids that define the thin line between needing and wanting.
Taken from a diverse mix of subjects, including economics, psychology, and sociology, these models improve one’s judgment and help people take better decisions in life. Many of them are taught to students of business management as they help structure the chaos of everyday life and make the decision-making process more accurate. A unique diagrammatic approach is introduced in the book for readers to apply the learnings in their own environment and become better decision makers.
About The Authors
Roman Tschappeler is a Swiss communications professional.
He has written a number of books on self-improvement and business development, including The Change Book, The Question Book, and The 50 Top Business Models.
He is the founder and CEO of Guzo, a company specializing in media communication. He graduated from The Kaospilot, a Denmark based alternative business school.
Mikael Krogerus is a Finnish freelance writer. He has collaborated with Tschappeler in the writing of the above books.
A graduate of The Kaospilot school, Krogerus worked as an advertising copywriter for several years. He has also worked with Neue Zürcher Zeitung, the leading Swiss daily, as a staff writer.
