About the Book
ATTENTION: Successful Cosmetic Dentists, Periodontists, Oral Surgeons, Prosthodontists, Orthodontists and Endodontists... Focused on helping elite dentists and specialists get more profitable patients, this new paperback book reveals The Secret Recipe To Grow Referrals. Phillip Guye and Joseph Preston are co-founders of DoctorBookPublishing.com which provides their restorative dentist, periodontist, oral surgeon, prosthodontist, orthodontist, endodontist, plastic surgeon, orthopedic surgeon, physician and hospital clients with the highest level of patient acquisition success currently available in the marketplace. "Referrals, also known as endorsed introductions, are like oxygen for any dental practice," said Phillip Guye, co-author of Dental Marketing Motto. "Increased competition for patients will leave many doctors no other option than to resort to bribes as a way to save their practices. Our methods offer a legal alternative by psychologically influencing and persuading people to the point where they feel consciously compelled and even subconsciously obligated to tell other people about your practice. It's like mind control and our system shows you step-by-step how to do it." This system reveals a technically legal, yet controversial Patient Getting Strategy so you can: - Position yourself as THE recognized Authority and Trusted Expert in your market so prospective patients believe every word you say (Page 58); - Attract affluent prospective patients, get more big, profitable cases and dramatically increase case acceptance (Page 106); - Grow patient-to-patient referrals (Page 118); - Generate positive publicity to build your celebrity status in your market(Page 123); - Maximize referrals from other doctors with this super stealth strategy (Page 95); - Obtain hassle-free testimonials and positive reviews from your patients faster than ever before (Page 121). "I love passion and there is no one more passionate about what they do than Joe Preston and Phil Guye. And they are just dedicated to my success. And for me, not only do I want them to be successful but I want my friends to experience what Joe and Phil have done for me. It's not even been a blimp on my radar screen. And the results have been phenomenal." --- Dr. Jason Stoner, DDS, MS "Joe Preston and Phil Guye are the consummate professionals. They have really used their expertise in the areas of marketing and media training and media coaching to help me convey my message in the strongest way possible to my patients. I'm glad that we did because it really helps me to this day." --- Dr. David Scharf, DMD "Joe Preston and Phil Guye really have an interesting perspective. They see things the way the patient sees it. That's just an incredible insight into our patients' mind and how is it that we're going to target that patient. What's going to make that patient come to us when they don't even know us. We're on the right track with Joe and Phil and their company." --- Dr. Ed De Endrade, DDS "Anyone in the healthcare industry with a DDS, DMD, MD or an MBA after their name needs to read Dental Marketing Motto. Joe Preston and Phil Guye have created one of the most innovative referral and patient getting systems ever developed." ---Dr. Steve Vasilev, MD, MBA
About the Author: Joseph Preston and Phillip Guye are Senior Managing Partners of Doctor Reputation Management (www.DrReputationManagement.com), a leading marketing solutions firm they co-founded to provide their clients with the highest level of patient and customer acquisition success currently available in the marketplace. By leveraging the skills and techniques they created and enhanced over 22 years for intensive reputation management, public relations, advanced search engine optimization (SEO) and viral video marketing, Preston, Guye and their team help many of the nation's leading dentists, periodontists, oral surgeons, doctors, medical practices and hospitals. Their proprietary "Patient-Getting" formula for creating Patient Indoctrination Videos positively influences prospective patients so that they truly get to Know, Like, Trust and Fall In Love with doctors and their practices before the initial consultation. Featured in Forbes magazine, Vanity Fair magazine, Time magazine, USA Today, BusinessWeek Small Biz magazine as well as interviewed on CNN and Fox News, Joseph Preston has helped companies ranging in size from start-ups to the Fortune 500 including The Home Depot, McDonalds, Reebok, Playtex and RedBox. Joe manages the Washington, DC office. Phillip Guye has helped companies such as Boeing, Warner Bros., ABC, Nissan, Levi's, Hot Topic, Mercedes Benz, Funny Or Die and College Humor. Utilizing a variety of marketing disciplines, Phil Guye has also worked with celebrities and artists including: 50 Cent, Snoop Dog, Dr. Dre, Rihanna, Pamela Anderson, Ice Cube, Roy Disney, Rip Torn and George Clooney. Phil oversees the Los Angeles office as well as the firm's green screen and white cyc film studio, AtomicStudios.com.
