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Der anthropogene Klimawandel in den Medien

Der anthropogene Klimawandel in den Medien


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About the Book

Studienarbeit aus dem Jahr 2007 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: keine, Universität Bremen (Fachbereich Wirtschaftswissenschaften), Veranstaltung: Nachhaltiges Management, Sprache: Deutsch, Abstract: Die Medien sind in der heutigen Gesellschaft zu einem bedeutenden Faktor geworden. Sie informieren nicht nur, sondern tragen durch ihre Berichterstattung ganz maßgeblich zu der Bildung öffentlicher Meinungen bei und können durch die dabei von ihnen verwendeten Instrumente diese beeinflussen und prägen. Politik und Wirtschaft sind sich der Macht öffentlicher Meinungen spätestens bei den Ereignissen um die Ölplattform Brand Spar bewusst geworden. Der Klimawandel, gerade durch seine bedrohlichen Konsequenzen, ist ein Thema von hoher Brisanz und Emotionalität. Die Auswirkungen des anthropogenen Klimawandels werden im Alltag immer spürbarer, und somit rückt das Thema Klimawandel immer stärker in den Fokus der Aufmerksamkeit der breiten Öffentlichkeit. Diese ist allerdings grundlegend uninformiert über dieses Thema, auch aufgrund der großen Komplexität desselben, und verfügt als primäre Informationsquelle nur über die Medien. Daher ergibt sich die logische Brücke, die Rolle der Medien in diesem Kontext genauer zu betrachten und ihre Berichterstattung zu analysieren. Da es aber objektiv nicht möglich ist, eine "richtige" Form der Berichterstattung zu definieren und eventuelle Abweichungen davon herauszustellen, wird sich dieses Referat auf eine Bestandsaufnahme, mit einem Schwerpunkt auf die Berichterstattung der letzten sechs Jahre, beschränken und dabei detailliert auf die Formen der Berichterstattung und deren besondere Schwerpunkte eingehen.
About the Author: Bis 2010 studierte ich Betriebswirtschaftslehre an der Universität Bremen mit den Schwerpunkten Marketing, Nachhaltiges Management sowie Dienstleistungs-, KMU- und Gründungsmanagement. Von 2011 bis 2012 belegte ich dann einen Weiterbildungskurs zum Social Media Manager am Institut für Lernsysteme. Seit 01.01.2013 verhilft unser Unternehmen B2N Social Media Services unseren Kunden zu nachhaltig erfolgreichen Social-Media-Präsenzen und bietet Beratung und Dienstleistungen rund um das Thema Social Media an. Mehr über uns: www.b2n-social-media.de


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Product Details
  • ISBN-13: 9783640964895
  • Publisher: Grin Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Weight: 154 gr
  • ISBN-10: 3640964896
  • Publisher Date: 22 Jul 2011
  • Height: 210 mm
  • No of Pages: 68
  • Series Title: German
  • Sub Title: Eine Bestandsaufnahme
  • Width: 148 mm


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