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Desarrollo de una casa rural para familias

Desarrollo de una casa rural para familias


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About the Book

Tesis del año 2009 en eltema Turismo - Otros, Nota: Sehr gut, Universidad CEU San Pablo Madrid, Idioma: Español, Resumen: El turismo para familias cada vez está cobrando más importancia en España y de manera muy especial en el entorno rural. Es una forma de turismo en el cual el alojamiento, la oferta gastronómica, las actividades de ocio y los precios están especialmente adaptados para satisfacer las necesidades y comodidad de las familias con niños. El turismo familiar puede generar una gran riqueza y contribuir a un importante desarrollo social en zonas muy concretas. Dada la escasa oferta de alojamientos rurales adaptados para familias, existe un gran potencial de crecimiento en este subsector del turismo rural. El presente trabajo analiza las características del turismo rural en Galicia y con especial hincapié la oferta adaptada para familias. Se desarrolla el plan de comercialización para un alojamiento de turismo rural especializados en familias con niños en la cuidad de Viveiro. Una vez realizado el análisis de mercado y competencia, se exponen las herramientas del marketing-mix, como las estrategias de precios, los canales de distribución a utilizar y los instrumentos de promoción, como Internet, para un destino turístico rural dirigido a una clientela familiar. Palabras clave: turismo rural, familias, Galicia, marketing-mix, Internet. The tourism for families is increasing its importance in Spain and especially at rural areas. It is a kind of tourism where the accommodation, gastronomical offer, leisure activities and prices are customized for families with children. The family tourism can generate wealth and contribute to an important social development in concrete areas. Due to the low offer of adapted rural accommodations for families, there exists a huge potential in this subsector of rural tourism. This current work analyses the characteristics of rural tourism in Galicia and with special focus on the offers adapted for families. A commercializatio


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Product Details
  • ISBN-13: 9783640337040
  • Publisher: Grin Verlag
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 3 mm
  • Weight: 231 gr
  • ISBN-10: 3640337042
  • Publisher Date: 05 Jun 2009
  • Height: 297 mm
  • No of Pages: 64
  • Series Title: Spanish
  • Sub Title: Trabajo de fin de carrera
  • Width: 210 mm


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