Desenvolvimento de um plano estratégico com Benchmarking
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Desenvolvimento de um plano estratégico com Benchmarking

Desenvolvimento de um plano estratégico com Benchmarking


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About the Book

Todas as organizações precisam de repensar e avaliar a forma de melhorar o seu processo de aquisição e fidelização de clientes, uma vez que a sua permanência e transcendência ao longo do tempo dependem disso. As organizações que ignoraram este facto desapareceram. Esta investigação propõe a aplicação de uma técnica de marketing educativo chamada Benchmarking, que é muito útil, porque com o processo comparativo que oferece, contribui para ampliar a visão e as perspectivas em termos do que é contrastado. O Benchmarking será aplicado numa instituição de ensino secundário geral da Venezuela, contrastando o processo de atracção e fidelização de clientes com outras instituições similares do mesmo ramo. A Venezuela, na actualidade, assim como outros países da América Latina, representa um espaço propício para o desenvolvimento de investigações que tenham em si, a consecução de objectivos previamente delineados e que, por sua vez, estes resultados possam servir de suporte para a consolidação de novas sociedades, que caminhem para a consolidação de uma cidadania mais consentânea com a actual situação em que nos encontramos imersos.


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Product Details
  • ISBN-13: 9786205960035
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Height: 229 mm
  • No of Pages: 56
  • Spine Width: 3 mm
  • Width: 152 mm
  • ISBN-10: 6205960036
  • Publisher Date: 30 Apr 2023
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 145 gr


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