Design Leadership Ignited
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Design Leadership Ignited: Elevating Design at Scale

Design Leadership Ignited: Elevating Design at Scale

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About the Book

Design leadership at scale requires leaders who design the design function, establish a thriving environment for the creative team, and shape the design organization to drive progress, advance innovation, and enhance meaningful customer experiences. To examine the foundations of successful design leadership, the authors performed extensive in-depth interviews with design leaders working for Fortune 500 organizations across industries. Based on these insights, Design Leadership Ignited delineates a pathway to design excellence, which includes establishing a forward-looking strategy and an adequate organizational structure for the design function, empowering the design team, and scaling the impact of design across the entire organization. This book takes the position that a core challenge in the journey towards design excellence is the need to recognize and balance the often-contradictory objectives and activities that design leaders encounter. Combining their practitioner experience and research, the authors provide a framework to embrace the complexity of design leadership that will elevate design at scale.

Table of Contents:
1. Design Context 2. Design Leadership 3. Design Direction 4. Design Organization 5. Design Taxonomy 6. Design Resources 7. Design Scaling 8. Design Excellence


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Product Details
  • ISBN-13: 9781503613966
  • Publisher: Stanford University Press
  • Binding: Hardback
  • Language: English
  • No of Pages: 240
  • Width: 152 mm
  • ISBN-10: 1503613968
  • Publisher Date: 08 Feb 2022
  • Height: 229 mm
  • No of Pages: 240
  • Sub Title: Elevating Design at Scale


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Design Leadership Ignited: Elevating Design at Scale
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