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Design Like Apple

Design Like Apple


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About the Book

Implement the same principles that shaped Apple's approach to design

Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--îfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer.

Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience.

  • Offers behind-the-scenes stories from current and recent Apple insiders
  • Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results
  • Delivers how-to lessons across design, marketing, and business strategy

Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.


About the Author:

is President of LUNAR, a leading global design firm whose clients have included Apple, HP, Cisco, Motorola, Philips, and dozens of startups. He is a guest blogger for Fast Company and a lecturer on design at Stanford University. Together with its clients' teams, LUNAR designed the first Apple laptop, the PowerBook 100, the Oral-B CrossAction toothbrush, and the HP TouchSmart computer among a portfolio of other award-winning and market-defining products.


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Product Details
  • ISBN-13: 9781118290316
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Depth: 19
  • Language: English
  • Returnable: Y
  • Spine Width: 19 mm
  • Weight: 707 gr
  • ISBN-10: 1118290313
  • Publisher Date: 10 Jul 2012
  • Binding: Hardback
  • Height: 212 mm
  • No of Pages: 208
  • Series Title: English
  • Sub Title: Seven Principles for Creating Insanely Great Products, Services, and Experiences
  • Width: 213 mm


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