Design Value Book by Dominik Hettich - Bookswagon UAE
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Design Value

Design Value


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About the Book

Bachelorarbeit aus dem Jahr 2013 im Fachbereich VWL - Innovationsökonomik, Note: 1,3, Universität Stuttgart (Betriebswirtschaftliches Institut), Sprache: Deutsch, Abstract: In der heutigen Zeit sind viele Märkte gesättigt, stark segmentiert und so gut wie alle Segmente besetzt. Eine zunehmende Informationsüberflutung führt dazu, dass Konsumenten ein sinkendes Involvement aufweisen. In der Wahrnehmung vieler Verbraucher sind zentrale Produktattribute, wie z. B. Qualität und Funktionalität, zwischen den Anbietern kaum noch zu unterscheiden. Aus diesen Gründen ist es für eine Positionierung auf dem Markt wichtig, dass sich die angebotenen Produkte von der Konkurrenz abheben. Besonderen Erfolg verzeichnen Anbieter, die ihren Kunden einen Zusatznutzen bieten können. Design und Ästhetik von Produkten und Dienstleistungen gelten seit langem als wichtige Faktoren für den Verkaufserfolg. Dies spiegelt sich in der steigenden Bedeutung von Design in der deutschen Wirtschaft wider. Die Kultur- und Kreativwirtschaft hat im Jahr 2008 einen Anteil von 2,5 Prozent am Bruttoinlandsprodukt verzeichnet. Mit rund 16 Milliarden Euro hat allein die Designbranche ein Viertel davon erwirtschaftet. Sowohl der Umsatz als auch die Zahl der Beschäftigten steigt seit Jahren überproportional. Um die Bedeutung und die Position von Design in der Wirtschaft umfassend begreifen zu können, ist eine Quantifizierung unumgänglich. Mit der Messung des Designwertes wird eine Kennzahl geschaffen, die für ein strategisches Designmanagement als Plan- und Zielgröße fungieren kann. Zugleich wird ein besseres Verständnis der Chancen und Risiken, die sich beim Einsatz von Design bieten, gefördert. Der Designwert ist ein latentes Konstrukt, daher kann er nicht direkt gemessen werden. Zu seiner Messung sind Indikatoren notwendig. Problematisch ist in diesem Zusammenhang das Fehlen einer allgemeingültigen Definition. Der Designwert wird im Rahmen dieser Arbeit als Konstrukt angesehen, das aus mehreren Wertdimens


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Product Details
  • ISBN-13: 9783656682356
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Weight: 145 gr
  • ISBN-10: 3656682356
  • Publisher Date: 27 Jun 2014
  • Height: 210 mm
  • No of Pages: 64
  • Series Title: German
  • Sub Title: Die Messung des Wertbeitrags von Design
  • Width: 148 mm


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