1. Introduction
2. Servitization - Service Infusion in Manufacturing
3. Integrated product-service systems
4. Industrial Services as Marketing and Operations Strategy
5. Improving marketing and operation strategy through services
6. Service delivery
7. Managing service delivery
8. Role of technology in servitization
9. Pricing decisions- from ownership to subscription
10. Value chain effects
11. Conclusions
About the Author: Petri Helo is a Professor of Industrial Management, Logistics Systems and the head of Networked Value Systems research group, at Department of Production, University of Vaasa, Finland. His research addresses the management of logistics systems in supply demand networks and use of IT in operations. Dr. Helo is also partner and board member at Wapice Ltd, a software solution for digitalized operations and services.
Angappa Gunasekaran is the Dean at the Charlton College of Business, University of Massachusetts Dartmouth (USA). He has a PhD in Industrial Engineering and Operations Research from the Indian Institute of Technology (Bombay). He was the Chairperson of the Department of Decision and Information Sciences from 2006-2012. Dr. Gunasekaran has held academic positions at Brunel University (UK), Monash University (Australia), the University of Vaasa (Finland), the University of Madras (India) and the University of Toronto, Laval University, and Concordia University (Canada).He is teaching undergraduate and graduate courses in operations management and management science. Dr. Gunasekaran has received Thomas J. Higginson Award for Excellence in Teaching (2001-2002) within the Charlton College of Business. He has over 200 articles published/forthcoming in 40 different peer-reviewed journals. Some of them include prestigious journals such as Journal of Operations Management, International Journal of Production Research, European Journal of Operational Research, International Journal of Operations & Production Management, Journal of Operational Research Society, Industrial Management and Data Systems, International Journal of Production Economics, International Journal of Computer-Integrated Manufacturing, Production and Inventory Management Journal, and Computers & Industrial engineering. He has presented about 50 papers and published 60 articles in conferences and given a number of invited more talks in about 20 countries. He has received an Outstanding Paper Award from Managerial Auditing Journal for the year 2002. Dr. Gunasekaran's articles have been cited in over 12000 articles, most of which appear in over 50 journals. His articles particularly on agile manufacturing, performance measures and metrics in supply chain and enterprise resource planning have received wider citations.
Dr. Gunasekaran is on the Editorial Board of over 20 peer-reviewed journals which include some prestigious journals such as Journal of Operations Management, International Journal of Production Economics, International Journal of Computer-Integrated Manufacturing, International Journal of Production Planning and Control, International Journal of Operations & Production Management, Technovation, and Computers in Industry: An International Journal. Dr. Gunasekaran is involved with several national and international collaborative projects that are funded by both private and government agencies. He has organized several international workshops and conferences in the emerging areas of operations management and information systems.