Designpedia Book by Juan Gasca - Bookswagon UAE
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Designpedia

Designpedia


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About the Book

Comprender los retos del mundo empresarial y afrontar el desarrollo de nuevas soluciones requiere de un ingrediente básico: la creatividad. Sin embargo, no basta con ser o querer ser creativo... ¡hay que saber entrenar esta capacidad e implantarla para obtener resultados! Es decir, necesitamos de un proceso que nos guíe en el camino y las armas necesarias para salir airosos. Designpedia es un manual imprescindible sobre Design Thinking que recopila todas las herramientas con las que llevar a cabo los retos de la innovación y el emprendimiento en torno a cuatro fases: mapear, explorar, construir y testear. Y que además desvela cómo, al usar los instrumentos adecuados, se pueden generar soluciones originales y válidas. Sus autores, Juan Gasca y Rafael Zaragozá, plasman la apuesta que ya están haciendo tanto grandes compañías (Orange o BBVA) como startups (Dovase o Bydsea).
About the Author: Rafael Zaragozá is a co-founder and Creative Director of Thinkers Co. and has a background in industrial design.Juan Gasca Rubio is a founder and CEO of Thinkers Co. and has extensive experience in the world of design, entrepreneurship and business. He is currently a visiting professor at IE Business School.


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Product Details
  • ISBN-13: 9788483569542
  • Publisher: LID Editorial
  • Publisher Imprint: Lid Editorial
  • Depth: 15
  • Language: Spanish
  • Returnable: Y
  • Spine Width: 15 mm
  • Weight: 367 gr
  • ISBN-10: 848356954X
  • Publisher Date: 01 Oct 2017
  • Binding: Paperback
  • Height: 188 mm
  • No of Pages: 244
  • Series Title: Leo
  • Sub Title: 80 Herramientas Para Construir Tus Ideas/ 80 Tools to Build Your Ideas
  • Width: 127 mm


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