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About the Book

Uno puede enfrentarse a un problema de dos maneras: acercándose y analizándolo con lupa para buscar una solución única e inequívoca; o alejándose para contemplarlo como parte de un contexto y entender que, tal vez, sea múltiple o compleja. Son dos actitudes que implican el uso de dos distintos tipos de inteligencia. En el primer caso, recurrimos a la inteligencia lógica, propia del razonamiento analítico y lineal en el que todos hemos sido instruidos. En el segundo, echamos mano de la inteligencia mética que es una inteligencia holística y curva, que usamos por intuición porque jamás nadie nos ha hablado de ella ni nos han enseñado a desarrollarla. Desorden habla de esa otra inteligencia, hoy del todo desconocida, pero común en la vida de los antiguos griegos, que combinaba conocimientos y habilidades intelectuales como la sagacidad, el ingenio, la creatividad, la flexibilidad de espíritu, la audacia, la atención vigilante, la intuición, la experiencia o el sentido de la oportunidad.
About the Author: Daniel Solana es creativo publicitario y socio fundador de DoubleYou, agencia espanola de referencia en la publicidad del nuevo entorno digital, hoy con oficinas en Barcelona, Madrid, Mexico D.F. y Santiago de Chile. Es una de las figuras mas relevantes de la nueva comunicacion publicitaria y uno de los creativos mas premiados en publicidad digital. Autor de Postpublicidad, obra de referencia del sector, y celebrado articulista, ha dado conferencias sobre las nuevas formas de comunicacion en Espana, Argentina, Peru, Colombia, Mexico, Chile y Uruguay."


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Product Details
  • ISBN-13: 9788483562246
  • Publisher: LID Editorial
  • Publisher Imprint: Lid Editorial
  • Height: 229 mm
  • No of Pages: 352
  • Series Title: Accion Empresarial
  • Weight: 160 gr
  • ISBN-10: 8483562243
  • Publisher Date: 01 Jun 2017
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Spine Width: 25 mm
  • Width: 152 mm


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