Determinanten Umweltfreundlicher Produktinnovationen Und Die Rolle Der Integrierten Produktpolitik
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Determinanten Umweltfreundlicher Produktinnovationen Und Die Rolle Der Integrierten Produktpolitik

Determinanten Umweltfreundlicher Produktinnovationen Und Die Rolle Der Integrierten Produktpolitik


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About the Book

Mit der Herausgabe des Grunbuchs zur "Integrierten Produktpolitik (IPP)" im Februar 2001 sowie der im Sommer 2003 erschienen Mitteilung zur IPP stellt die EU-Kommission ein Instrumentarium von umweltpolitischen und umweltbetriebswirtschaftlichen Massnahmen vor, die starker als bisher die Entwicklung umweltfreundlicher Produktinnovationen in den Unternehmen fordern sollen. Einzelne dieser Massnahmen existieren bereits und werden von Unternehmen auf freiwilliger Basis im Rahmen ihrer Innovationsaktivitaten angewendet. Wenn die Notwendigkeit einer IPP gesehen wird, stellt sich die Frage, wie solche Massnahmen aussehen konnen. Im Zentrum dieser Arbeit steht jedoch nicht allein die Untersuchung des Einflusses umweltpolitischer und umweltbetriebswirtschaftlicher Instrumente auf umweltfreundliche Produktinnovationen, sondern es soll vielmehr insgesamt ein Verstandnis uber hemmende und fordernde Einflussfaktoren von umweltfreundlichen Produktinnovationen im Unternehmen geschaffen werden. Die Untersuchung erfolgt anhand von Fallstudienuntersuchungen und einer telefonischen Breitenbefragung mit dem Ziel, daraus wirksame Impulse und Handlungsmoglichkeiten fur die Ausgestaltung einer IPP abzuleiten.


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Product Details
  • ISBN-13: 9783832509132
  • Publisher: Logos Verlag Berlin
  • Sub Title: Eine Untersuchung Anhand Von Fallstudien Und Einer Telefonischen Unternehmensbefragung
  • ISBN-10: 3832509135
  • Publisher Date: 20 Jun 2005


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