Determinantes da satisfação do cliente nos bancos islâmicos do Paquistão
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Determinantes da satisfação do cliente nos bancos islâmicos do Paquistão

Determinantes da satisfação do cliente nos bancos islâmicos do Paquistão


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About the Book

A banca islâmica no Paquistão registou um desenvolvimento notável e um ritmo cada vez mais exigente na última década. O principal objetivo deste trabalho de investigação era examinar os principais factores determinantes que podem influenciar o nível de satisfação dos clientes paquistaneses no sector bancário islâmico. A qualidade do serviço, a qualidade do produto e o nível de consciencialização foram utilizados para medir o impacto na satisfação do cliente na banca islâmica do Paquistão. O estudo de investigação também descobriu por que razão os consumidores preferem a banca islâmica ao sistema bancário convencional. O estudo utilizou um questionário, preenchido por 116 clientes de bancos islâmicos por amostragem aleatória. Para atingir os objectivos do estudo, foram utilizadas estatísticas descritivas, um teste t de amostragem e uma análise de factores. Os resultados do estudo sugerem que a qualidade do produto e a qualidade do serviço têm um impacto positivo e significativo no nível de satisfação dos clientes dos bancos islâmicos. O estudo mostrou também que a maioria dos consumidores conhecia os produtos e serviços bancários oferecidos pelos bancos islâmicos, mas não tinha um conhecimento aprofundado da diferenciação entre bancos islâmicos e bancos convencionais.


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Product Details
  • ISBN-13: 9786207358960
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 150 gr
  • ISBN-10: 6207358961
  • Publisher Date: 07 Apr 2024
  • Height: 229 mm
  • No of Pages: 60
  • Spine Width: 4 mm
  • Width: 152 mm


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