Determinanti del livello di integrazione delle funzioni di logistica e marketing
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Determinanti del livello di integrazione delle funzioni di logistica e marketing

Determinanti del livello di integrazione delle funzioni di logistica e marketing


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About the Book

In questo contesto, la ricerca ha cercato di stabilire le determinanti del livello di integrazione interna delle funzioni di logistica e marketing. I logistici spesso definiscono l'integrazione nell'ambito della catena di fornitura, ma trascurano l'integrazione interna. Lo studio si è basato sull'ipotesi di due variabili indipendenti, il livello di istruzione e il periodo di occupazione, per stabilire il livello di significatività. Un'analisi quantitativa dei risultati di un caso di studio condotto sul deposito di Kisumu della Buzeki Dairy Ltd e incentrato sulle sezioni logistica e marketing. Utilizzando SPSS ed Excel. Per testare il livello di significatività sono stati utilizzati la correlazione di Pearson e il t-test. I risultati hanno indicato che il livello di istruzione influenza significativamente il livello di integrazione interna dei dipendenti del marketing e della logistica. E che il periodo di impiego non influenza in modo significativo il livello di integrazione interna degli addetti alla logistica e al marketing.


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Product Details
  • ISBN-13: 9786206433286
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 141 gr
  • ISBN-10: 6206433285
  • Publisher Date: 08 Sep 2023
  • Height: 229 mm
  • No of Pages: 52
  • Spine Width: 3 mm
  • Width: 152 mm


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Determinanti del livello di integrazione delle funzioni di logistica e marketing
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