deutsche Einzelhandel 2020. Szenarienanalyse gangbarer Wettbewerbsstrategien
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deutsche Einzelhandel 2020. Szenarienanalyse gangbarer Wettbewerbsstrategien

deutsche Einzelhandel 2020. Szenarienanalyse gangbarer Wettbewerbsstrategien


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About the Book

Diplomarbeit aus dem Jahr 2005 im Fachbereich BWL - Handel und Distribution, Note: 1,7, European Business School - Internationale Universität Schloß Reichartshausen Oestrich-Winkel (Lehrstuhl für marktorientierte Unternehmensführung (Marketing & Handel)), Sprache: Deutsch, Abstract: "Über das, was vorbei ist, streitet man nicht mehr. Das, was der Vergangenheit angehört, richtet man nicht mehr. Aber das, was das Leben morgen von uns fordert, das muss bereits heute unsere Aufgabe sein." (Konfuzius) Der Einzelhandel ist seit jeher geprägt durch eine hohe Umweltdynamik und insbesondere in Deutschland in den vergangenen Jahren durch einen intensiven Verdrängungswettbewerb. Diese Situation stellt Einzelhandelsunternehmen vor große Herausforderungen hinsichtlich der langfristigen Absicherung des Unternehmensbestandes. Um sich langfristig im Wettbewerb zu behaupten, ist es notwendig, strategische Wettbewerbsvorteile zu erzielen und das Unternehmen auf die Anforderungen der Zukunft vorzubereiten. Aber auf welche Zukunft muss sich der deutsche Einzelhandel einstellen? Im Rahmen einer Szenarienanalyse wird die Entwicklung der kommenden Jahre antizipiert und daraus Empfehlungen abgeleitet wie Einzelhandelsunternehmen sich auf die zukünftigen Herausforderungen ausrichten können. So werden im Rahmen einer Analyse der zwei Szenarien "Neue dynamische Welt" und "Zurück zu den Wurzeln" die Potentiale für Preisführerschaft und Differenzierung im Jahre 2020 diskutiert. In diesem Zusammenhang wird der Stellenwert von Erfolgsfaktoren wie zum Beispiel neue Technologien, Personalmanagement, Herstellerkooperationen, Flexibilität, emotionale und erlebnisreiche Gestaltung der Einkaufsstätte, integriertes Marketing und Auslandsaktivitäten für deutsche Einzelhandelsunternehmen deutlich. Die Arbeit zeigt zudem wie sich die Szenarienanalyse zur Strategieentwicklung im deutschen Einzelhandel einsetzen lässt. [...]


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Product Details
  • ISBN-13: 9783640788729
  • Publisher: Grin Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 148 mm
  • ISBN-10: 3640788729
  • Publisher Date: 02 Jan 2011
  • Height: 210 mm
  • No of Pages: 92
  • Series Title: German
  • Weight: 181 gr


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deutsche Einzelhandel 2020. Szenarienanalyse gangbarer Wettbewerbsstrategien
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