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Deutsch-Schwedische Wirtschaftskommunikation

Deutsch-Schwedische Wirtschaftskommunikation


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About the Book

Diese Arbeit bietet eine umfassende Darstellung und eine empirisch fundierte Analyse von Kulturunterschieden in der deutsch-schwedischen Wirtschaftskommunikation und damit wertvolle Grundlagen für den Wirtschaftsdeutschunterricht sowie für interkulturelle Trainings. Anhand von Interviews mit deutschen und schwedischen Geschäftsleuten werden wichtige Unterschiede im Wirtschaftsbereich untersucht sowie Erklärungsansätze für die Wahrnehmungen der Interviewten gegeben. Darüber hinaus werden die Aussagen der Interviewten für den Bereich der Imagearbeit mit den Ergebnissen der Analyse von authentischen Messegesprächen verglichen.
About the Author: Die Autorin: Margit Breckle, 1973 in Bonn geboren; Studium der Fächer Deutsch als Fremdsprache, Anglistik und Wirtschaftswissenschaften an den Universitäten Bielefeld, Göttingen und Vaasa (Finnland); 1997 M.A. in Bielefeld; 1996 und 1998 Lehre an der Universität Uppsala (Schweden), 1998-2002 Universität Göteborg (Schweden), 1999 an der Schwedischen Wirtschaftsuniversität in Vaasa (Finnland) sowie 2001 an der Hochschule Østfold in Halden (Norwegen); 2004 Promotion an der Universität Göteborg; seit 2002 DAAD-Lektorin an der Schwedischen Wirtschaftsuniversität in Helsinki.


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Product Details
  • ISBN-13: 9783631536964
  • Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
  • Binding: Paperback
  • Height: 210 mm
  • No of Pages: 344
  • Series Title: Werkstattreihe Deutsch ALS Fremdsprache
  • Sub Title: «In Schweden Ist Die Kommunikation Weicher»
  • Width: 148 mm
  • ISBN-10: 3631536968
  • Publisher Date: 18 Feb 2005
  • Edition: New edition
  • Language: German
  • Returnable: N
  • Spine Width: 0 mm
  • Weight: 508 gr


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