Die Anonymen Kreativen by P. Sauermann at Bookstore UAE
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Die Anonymen Kreativen

Die Anonymen Kreativen


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About the Book

Seit vielen Jahren schon beschaftigen wir beide uns mit dem Pha- nomen der Kreativitat, im Zusammenhang mit dem Management von Innovationen die eine, bei Fragen der Personalbeurteilung und -entwicklung der andere. Seit ebenso vielen Jahren beobachten wir, wie unsicher, ja vielfach hilflos ansonsten souverane Manager und erfahrene Personalfachleute im Umgang mit dieser so wertvollen menschlichen Eigenschaft wirken. Insbesondere bei der Auswahl und Beurteilung kreativer Mitarbeiter fehlen objektive Kriterien, doch auch die Forderung der Kreativen erfolgt mehr "gelegentlich" als systematisch und ihr Einsatz eher "zufallig" als planvoll und gezielt. Diese Mangel fallen urn so starker auf, je mehr in anderen Bereichen bis ins letzte Detail verfeinerte Techniken zum Einsatz kommen: in der Produkionssteuerung zum Beispiel oder in der In- formationsverarbeitung und -weitergabe oder im Controlling.; Ober all dem Optimieren und Rationalisieren verges sen wir die guten Ideen!", so formulierte es ein Untemehmer vor kurzem sehr treffend. DaB die guten Ideen nicht vergessen, sondem ihr Entstehen gefOr- dert und ihre Realisierung vorangetrieben werden, ist das Hauptan- liegen unseres Buches. Wir wollen wissenschaftlich abgesichert und praxisnah zugleich aufzeigen, wie man die wertvolle Ressour- ce Kreativitat im Untemehmen entdeckt, miBt, beurteilt, fordert und ganz bewuBt und gezielt einsetzt.


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Product Details
  • ISBN-13: 9783322899842
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Edition: Softcover reprint of the original 1st ed. 1988
  • Language: German
  • Returnable: Y
  • Spine Width: 15 mm
  • Weight: 376 gr
  • ISBN-10: 3322899845
  • Publisher Date: 04 Apr 2012
  • Binding: Paperback
  • Height: 216 mm
  • No of Pages: 276
  • Series Title: Faz - Gabler Edition
  • Sub Title: Instrumente Einer Innovationsorientierten Unternehmenskultur
  • Width: 140 mm


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