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Die Frühe Phase Des Innovationsprozesses

Die Frühe Phase Des Innovationsprozesses


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International Edition


About the Book

Dieses Buch bietet eine logisch strukturierte Zusammenstellung von Methoden, die wichtige und aktuelle Aspekte bezüglich der frühen Phase des Innovationsprozesses abdecken. Sie umfassen die gesamte Bandbreite von market-pull-/kundenorientierten bis hin zu technology-push-basierten Ansätzen sowohl in produzierenden als auch serviceorientierten Unternehmen. Kommen Unternehmen im "fuzzy front end of innovation" zu besseren Entscheidungen, hat dies positive Auswirkungen auf den gesamten Innovationsprozess. Einerseits können bspw. überflüssige Bewertungen und die Entwicklung von Prototypen eingespart werden, andererseits kann mithilfe treffsicherer Innovationen ein höherer Kundennutzen geschaffen werden. In dem vorliegenden Herausgeberwerk vermitteln Fach- und Führungskräfte aus dem Bereich Corporate Development, R&D, Produktmanagement und Marketing fachspezifisches Wissen und Erfahrungen für sowohl praxisorientierte Unternehmer als auch interessierte Wissenschaftsakteure.
About the Author: Prof. Dr. Thomas Abele ist Dozent für Internationales Management an der FOM Hochschule für Oekonomie & Management, Stuttgart.


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Product Details
  • ISBN-13: 9783658097219
  • Publisher: Springer Gabler
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 247
  • Series Title: Fom-Edition
  • Sub Title: Neue, Praxiserprobte Methoden Und Ansätze
  • Width: 170 mm
  • ISBN-10: 3658097213
  • Publisher Date: 11 Aug 2016
  • Edition: 1. Aufl. 2016 ed.
  • Language: German
  • Returnable: Y
  • Spine Width: 14 mm
  • Weight: 471 gr


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