Die Goliath-Falle by Peter Bernsk Tter - Bookswagon
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Die Goliath-Falle

Die Goliath-Falle


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About the Book

Immer häufiger entstehen Krisensituationen für Unternehmen und Personen durch den Einfluss einer Öffentlichkeit, die sich im Internet konstituiert. Über Blogs, Foren beziehungsweise Social Media Plattformen wie Twitter und Facebook tauschen sich zahlreiche Menschen in einem bislang nicht gekannten Tempo aus. Informationen über Sachverhalte werden emotional diskutiert. Die klassischen und die digitalen Medien verstärken durch ihre mitunter hitzige Berichterstattung diese Kampagnen. So geraten Unternehmen, Verbände, politische Institutionen oder Persönlichkeiten des öffentlichen Lebens in die Goliath-Falle. Wer nicht willens oder in der Lage ist sich in aller Kürze auf den Dialog mit Internetusern und Medien einzustellen und transparent zu kommunizieren, muss sich der Macht der Internetakteure beugen und riskiert hohe Imageschäden. Die beiden Autoren erläutern dieses neue Phänomen in der Krisenkommunikation und zeigen Lösungsstrategien auf, wie man diese Herausforderung im Zeitalter des Social Web meistern kann. Eine spannende, aufschlussreiche und nützliche Lektüre.
About the Author:

Bei einer renommierten PR-Agentur beriet Herbert Stoffels viele Jahre zahlreiche Mittelständler ebenso wie Dax-30- oder Fortune-500-Konzerne in allen Themengebieten der Corporate Communications. Seit drei Jahren betreut Herbert Stoffels mit seiner eigenen Agentur Stoffels Kommunikation schwerpunktmäßig Entscheider bei strategischen Kommunikationsprojekten.

Peter Bernskötter gründete 2001 das Social-Media-Monitoring Unternehmen bc.lab GmbH und hat als einer der Pioniere im Online-Monitoring bereits Online-Krisen von Kunden bewältigt, lange bevor das Web 2.0, Blogs, Facebook oder Twitter erfunden waren. Heute zählt bc.lab zu den führenden deutschen Anbietern von Social Media Monitoring und unterstützt zahlreiche namhafte Unternehmen unterschiedlicher Branchen.


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Product Details
  • ISBN-13: 9783834934734
  • Publisher: Springer Fachmedien Wiesbaden
  • Binding: Hardback
  • Height: 244 mm
  • No of Pages: 112
  • Series Title: German
  • Sub Title: Die neuen Spielregeln fur die Krisenkommunikation im Social Web
  • Width: 173 mm
  • ISBN-10: 3834934739
  • Publisher Date: 16 Oct 2012
  • Depth: 13
  • Language: German
  • Returnable: Y
  • Spine Width: 15 mm
  • Weight: 412 gr


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