Die Grosshandelsgestuetzte Handwerkerkooperation (Ghk)
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Die Grosshandelsgestuetzte Handwerkerkooperation (Ghk)

Die Grosshandelsgestuetzte Handwerkerkooperation (Ghk)


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About the Book

Kooperationen gewinnen angesichts des schnellen wirtschaftlichen, gesellschaftlichen sowie technologischen Wandels eine immer grossere Bedeutung. Die ursprungliche Arbeitsteilung in Distributionssystemen muss in Frage gestellt werden und es sind kreative Losungen zur Neugestaltung des gesamten Prozesses bis zum Ansatz der jeweiligen Produkte bzw. Problemlosungen zu entwickeln. Das Modell der 'Grosshandelsgestutzten Handwerkerkooperation' soll einen Weg aufzeigen, durch den ein Grosshandler die Neuorganisation der Zusammenarbeit mit Handwerkern einleiten und gleichzeitig eine Systemkopfposition besetzen kann, die eine umfassende Unterstutzung der verbraucherorientierten Profilierungsaktivitaten im Handwerk ermoglicht. Dies bedeutet nicht, dass neben der Wissenschaft allein Grosshandler zum Adressatenkreis dieser Arbeit zahlen. Gerade Industrieunternehmen und Einkaufsverbande in handwerksorientierten Distributionssystemen sind bestrebt, eine starkere Systemvernetzung mit den Marktpartnern herzustellen. Ob als Forderer oder als Betroffene einer Grosshandelsgestutzten Handwerkerkooperation konnen sie sich der beschriebenen Problematik deshalb nicht entziehen."
About the Author: Die Dissertation wurde von Prof. Dieter Ahlert an der Universitat Munster betreut."


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Product Details
  • ISBN-13: 9783631488386
  • Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
  • Publisher Imprint: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
  • Edition: New edition
  • Language: German
  • Returnable: N
  • Sub Title: Grundlagen Der Inhaltlichen Und Organisatorischen Gestaltung Am Beispiel Von Holzfachgrosshaendlern
  • Width: 148 mm
  • ISBN-10: 3631488386
  • Publisher Date: 01 May 1995
  • Binding: Paperback
  • Height: 210 mm
  • No of Pages: 216
  • Series Title: Schriften Zu Distribution Und Handel,
  • Weight: 370 gr


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Die Grosshandelsgestuetzte Handwerkerkooperation (Ghk)
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