Die Reklame Des Maschinenbaues by Georg Von Hanffstengel
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Die Reklame Des Maschinenbaues

Die Reklame Des Maschinenbaues


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About the Book

Das Buch wendet sich in erster Reihe an die leitenden Personlichkeiten in der Maschinenindustrie. Es will zeigen, we1che Bedeutung die bisher sehr stiefmiitterlich behandeIte Werbetatigkeit fiir ein Unternehmen hat, we1che Hilfsmittel flir die Kunden- werbung zur Verfligung stehen, und wie aus den hierfiir ausgesetzten Betragen der hochste Nutzen gezogen werden kann. Der Werbung, wie sie heute von den meisten Fabriken gehandhabt wird, fehIt nicht nur ein wohldurchdachter Plan, ohne den ein durchschla- gender Erfolg unmoglich ist, sondern die einzelnen MaBnahmen werden auch durchweg in wenig wirksamer Weise ausgefiihrt, so daB mit den groBen Summen, die jahrlich flir Werbezwecke ausgegeben werden, nicht angenahert das erreicht wird, was erreicht werden konnte. Ich will keineswegs einer allgemeinen Erhohung der Werbeausgaben das Wort reden, sondern wiinsche zunachst nur fiir eine bessere Verwendung der ausgesetzten Mittel zu wirken; kommt man dahin, daB mit 1000 Mark die doppelte Wirkung erreicht wird wie vorher, so ist keine Erhohung notwendig, vielmehr lassen sich, wenn die bisherige Reklamewirkung geniigte, die Ausgaben AUF DIE HALFTE HERUNTERSETZEN.


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Product Details
  • ISBN-13: 9783642905070
  • Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
  • Binding: Paperback
  • Height: 279 mm
  • No of Pages: 148
  • Series Title: German
  • Weight: 426 gr
  • ISBN-10: 3642905072
  • Publisher Date: 01 Jan 1923
  • Edition: 1923 ed.
  • Language: German
  • Returnable: N
  • Spine Width: 9 mm
  • Width: 210 mm


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