Digital technologies are having a profound impact on sport business, opening up new opportunities to generate income and value. This book explores the phenomenon of digitization in sport management, with a particular focus on business models and how they are being transformed in this new digital era.
The book explains how business models describe and underpin contemporary sport business, and how flexibility is the key to unlocking value in an era of rapid technological change. It presents case studies of the impact of digitization on sport organisations, in both amateur and professional contexts, including cutting-edge topics such as the business of football, sponsorship communication, athlete engagement, micropayments and wearable devices. The final chapter summarises current knowledge on digital business models and looks ahead at possible future directions for sport business in the digital era.
This is fascinating reading for any advanced student, researcher or practitioner working in sport management who wants to better understand the challenges and opportunities presented by digital technology for the sport industry.
About the Author: Mateusz Tomanek is Assistant Professor in the Faculty of Economic Sciences and Management at the Nicolaus Copernicus University in Toruń, Poland, where he teaches management, and the marketing of sport and wellness. He is also the chairman of the organizing committee of the International Scientific Conference Quality in Sport, and the Editor-in-Chief of the journal Quality in Sport.
Wojciech Cieśliński is Associate Professor in the Department of Organization and Management at the University School of Physical Education in Wroclaw, Poland. He is also author of many publications in the field of organizational space and the digitization of sport.
Michal Polasik is Associate Professor in the Faculty of Economic Sciences and Management at the Nicolaus Copernicus University in Toruń, Poland and Head of the Centre for Digital Economy and Finance NCU. He has led several research projects regarding payment innovations, payment systems, e-commerce, and cryptocurrencies. He is also the co-founder and CEO of the NCU spin-off company Technology For Mobile Ltd., which aims to increase the knowledge of commercialisation and to cooperate with the FinTech sector.
