Chapter 1: Consumer Engagement in Digital Entertainment: A Systematic Review Chapter 2: Review of Consumer Engagement and Digital Entertainment on Over the Top Platforms
Chapter 3: A Study on Processing of Information Storage & Use of New Age Consumers in Digital Wellness Sector through Story Telling & Creating Interest
Chapter 4: Games Features for Health Disciplines for Patient Learning As Entertainment
Chapter 5: Entertainment in Era of Ai, Big Data & Iot
Chapter 6: Digital Application Based Viewing: Impact of Instructions & Feedback on Viewer Satisfaction & Learning Effectiveness
Chapter 7: Multivariate Testing Remarketing & Adwords
Chapter 8: The Dynamic Rise of Digital Brands' Market Mavens In Digital Entertainment: A Complete Know How For Curious Customers Chapter 9: Integrated Marketing Communication: A Systematic Study from Media Channels To Digital Connectivity of New Age Consumers
Chapter 11: Sharenting: A New Paradigm of Digital Entertainment of New Age Parenting & Social Media
Chapter 12: Building Effective Social Media Strategy: Case-Based Learning And Recommendations
About the Author: Dr. Subhankar Das is an Academician, Researcher, Author, Writer, Blogger, Data Science trainer, and Social Media Marketing Consultant. He is currently working as Professor and Researcher in the Honors Program, Duy Tan University, Da Nang, Vietnam, with 14+ Years of Teaching and Research Experience and more than 26 Scopus SSCI and SCIe publications.
Dr. Saikat Gochhait teaches at Symbiosis Institute of Digital & Telecom Management, Symbiosis International Deemed University Pune, India. He is Ph.D and Post-Doctoral Fellow from the UEx, Spain. He was Awarded DITA and MOFA Fellowship in 2017 and 2018. His research publication with foreign authors indexed in Scopus, ABDC, and Web of Science. He is an IEEE member.
