Buy Digital Touch Points by MR Randy Palubiak - Bookswagon
Home > Digital Touch Points
Digital Touch Points

Digital Touch Points


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
About the Book

New media technology and applications are evolving at a rapid pace. How consumers and employees use the technology to view video and rich media content is changing just as fast. Companies are challenged with keeping up, but face numerous questions and issues to address such as: What media to embrace? How to address the constant influx of new media? How to leverage the cloud? How to manage the video and rich media content? This book is designed to provide business executives vision, structure and guidance for gaining a competitive advantage via the use of video and dynamic media. It provides executives a perspective on how digital media is impacting the enterprise space and how many companies are using technology and different media channels. It provides practical tips and recommendations on how to leverage existing and emerging technology and methods to create enormous business value for the company. The book covers: 1. Video as a Strategic Communication Tool Dynamic communications and learning approaches are moving people to constantly participate, interact, share and collaborate. 2. Digital Touch Points Reach and empower customers and employees. Individuals expect to be as interactive at work as they are in their personal lives - They have become media-centric. Your company needs to be equally media-centric. Reach your customers and employees regardless of their media delivery preferences. 3. Content is King Do not let technology drive solution selections. Solution selection should be directed by how it can best meet your business, marketing, communications and training needs. 4. Establish a Media Business Strategy It should be inclusive of all departments and business units and leveraged across all media channels throughout the organization. Executives, marketing, sales and training and learning groups all have compelling needs to communicate. 5. Viewing Locations and Environments Consumers use devices of their preference to view and interact with video content, when, where and how they choose. It is all about a good, engaging experience. Employees expect the same or greater capabilities in the work environment. Make content for viewing on each appropriate screen. 6. Blend Digital Media Channels Companies are striving to reach their internal and external audiences, while the media channels, viewing devices and other tools used to increase and improve digital touch points to both audiences are overlapping. Converge and unify technology and resources across user and functional support groups. 7. Analytics Capture analytics for each functional area using video and dynamic media. Mine the data to ensure improved business results. 8. Preserve Company Media Assets Preserve and protect your company's media assets. Implement the digital media asset (DAM) management system that offers the best digital workflow for your company. 9. Managed Video as a Service (MVaaS) Companies are embracing the concept of purchasing equipment, software and/or staffing services as managed services. As much as possible, put the responsibility of the purchase, ongoing support, system performance and future-proofing on the vendor(s).
About the Author: Randy Palubiak is the president and founding partner of Enliten Management Group, Inc., a media business consulting firm. He is an industry analyst and media business strategist with over 35 years of experience in visual communications covering broadcast television, media and video production, and enterprise communications. Randy helps companies create their media business strategies and select the video and dynamic-media solutions and vendors to provide the most effective blend of media channels to meet their business requirements. Randy is on the Board of Directors and an advisor to numerous associations and organizations. He is the recipient of industry awards for producing and directing commercials, corporate videos and image campaigns. He is a recognized speaker and presenter, has written numerous publications, white papers, and proprietary reports, and has co-authored two industry books: Delivery of Media in the Enterprise and The BTV/IP Receiver Guide.


Best Sellers



Product Details
  • ISBN-13: 9780989554800
  • Publisher: Enliten Management Group Incorporated
  • Publisher Imprint: Enliten Management Group Incorporated
  • Height: 229 mm
  • No of Pages: 138
  • Series Title: English
  • Sub Title: How to Gain a Competitive Advantage Using Video and Dynamic Media Practical Tips for Executives
  • Width: 152 mm
  • ISBN-10: 0989554805
  • Publisher Date: 12 Aug 2013
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 8 mm
  • Weight: 245 gr


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Digital Touch Points
Enliten Management Group Incorporated -
Digital Touch Points
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Digital Touch Points

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!