Digital Transformation in the Cultural Heritage Sector by Francesco Bifulco
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Digital Transformation in the Cultural Heritage Sector

Digital Transformation in the Cultural Heritage Sector


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About the Book

1. Introduction.- Part I: Digital Transformation and Business Models.- 2. Future Internet and Digital Ecosystems.- 3. Digital Business Models.- 4. Value Propositions in Digital Transformation.- Part II: Customers' Insights, Engagement and Analytics.- 5. Customer Insights and Consumer Profiling.- 6. Digital Engagement and Customer Experience.- 7. Business Intelligence and Social Media Analytics.- Part III: Context, Content and Communication.- 8. Proximity Marketing and Context-Information Awareness.- 9. Augmented Servicescape: Integrating Physical and Digital Reality.- 10. Digital Targeted Communication: An Integrated Approach.
About the Author:

Tiziana Russo Spena is an Associate Professor of Management at the University of Naples Federico II (Italy). She is a member of the scientific council of RESER-The European Association for Research on Services. Her research focuses on service innovation, value co-creation, and service technology research. She has written many articles and books and published in Italian and international journals, including the Journal of Business Research, Industrial Marketing Management, Journal of Business Ethics, Journal of Service Theory and Practice, and Journal of Service Management.

Francesco Bifulco is a Full Professor in Management at the University of Naples Federico II (Italy), where he also coordinates the Master's program in Cultural Heritage Management. His main areas of interest and publications span across innovation management, service innovation, and consumer behavior. He has also led national operative projects on hi-tech innovations about smart cities and cultural heritage.


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Product Details
  • ISBN-13: 9783030633752
  • Publisher: Springer International Publishing
  • Publisher Imprint: Springer
  • Height: 234 mm
  • No of Pages: 219
  • Series Title: Contributions to Management Science
  • Sub Title: Challenges to Marketing in the New Digital Era
  • Width: 156 mm
  • ISBN-10: 3030633756
  • Publisher Date: 19 Apr 2021
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Spine Width: 14 mm
  • Weight: 557 gr


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