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Digital Transformation

Digital Transformation


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About the Book

As with any large infrastructure project, the costs and risks involved in a major innovation program are significant, and how it is led and managed will directly determine its long-term success and sustainability. The secrets of successful digital transformation are usually tightly held by the organizations that achieved them; this new title unlocks the how of transformation through digital innovation.

Created from first-hand experiences in leading major innovation programs, supplemented by in-depth interviews with key industry players, each chapter is heavily evidenced with insider insights from the leaders and teams responsible for digital transformations around the world, including: IKEA, the UK Government, Royal Caribbean Cruises, Starbucks, KPMG, Direct Line, and the British Medical Association. Other companies interviewed include Hilton Hotels, Walgreens, Bank of Montreal, and Experian.

Written for professionals who recognize the need for innovation within their organizations but may need guidance on plotting out the roadmap, this book illustrates the processes and tactics that can be implemented in any innovation program. It doesn't just provide the guidance for leading digital change, it will arm readers with the evidence and inspiration needed to drive real innovation in their businesses.


About the Author: Lindsay Herbert is a digital transformation expert who leads major projects globally across every organizational sector. As a Digital Transformation Leader at IBM, she drives innovations that create new markets and sharpen the competitive edge for the world's largest companies. As a sought-after industry speaker, Lindsay shares her insights about society's new relationship with digital technology and how it continues to redefine every aspect of our commercial and human service enterprise.


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Product Details
  • ISBN-13: 9781472940377
  • Publisher: Bloomsbury Business
  • Publisher Imprint: Bloomsbury Business
  • Height: 231 mm
  • No of Pages: 264
  • Series Title: English
  • Sub Title: Build Your Organization's Future for the Innovation Age
  • Width: 155 mm
  • ISBN-10: 1472940377
  • Publisher Date: 19 Dec 2017
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Spine Width: 23 mm
  • Weight: 472 gr


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