Digital Transformation for Non-Digital Native Brands
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Digital Transformation for Non-Digital Native Brands

Digital Transformation for Non-Digital Native Brands


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About the Book

Achieve successful digital transformation with this authoritative guide designed specifically for non-digital native brands.

At a time where even the most recognized business models are under threat, organizations risk devastation if they do not transition successfully to the new digital reality. Yet what works for digital natives does not always work for established organizations. Recognized as one of the world's top global executives leading innovative transformation, Neetan Chopra's deep experience of steering organizations through digital disruption drives the practical approach of Digital Transformation for Non-Digital Native Brands. Having designed transformation journeys, overcome setbacks and driven outcomes within multiple leading companies, Neetan Chopra tackles key factors for non-digital natives including inertia, impetus, outcomes, digital capabilities and culture.

The book is underpinned by a tried and tested framework that will guide readers step by step through the entire digital transformation journey. This will be an essential resource for leaders, managers and practitioners leading and executing digital transformation.


About the Author: Neetan Chopra is a C-suite level senior digital leader with a track record of driving change and innovation at established enterprises. In his three-decade career, he has led digital transformation in global enterprises operating diverse business models across the aviation, travel, logistics, retail, food and beverage, real estate and entertainment industry sectors. He is currently Chief Digital and Information Officer at IndiGo (InterGlobe Aviation Ltd) in Gurugram, India; prior to this, he also held roles at Dubai Holding, Emirates Airlines and Accenture. He sits on the boards of multiple tech start-ups, has built multiple global innovation labs including at Oxford University and Carnegie Mellon University and is an Adjunct Professor at Botho University, Botswana. He is recognized by the Constellation Research Business Transformation 150 as one of the world's top global executives leading innovative business transformation efforts in their organizations.


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Product Details
  • ISBN-13: 9781398608924
  • Publisher: Kogan Page
  • Publisher Imprint: Kogan Page
  • Height: 234 mm
  • No of Pages: 240
  • Spine Width: 0 mm
  • Weight: 358 gr
  • ISBN-10: 1398608920
  • Publisher Date: 28 Feb 2023
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Sub Title: How Established Organizations Can Gain Competitive Advantage in the Digital Age
  • Width: 156 mm


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