Digitale Attacke: Warum wir den digitalen Epochenwandel selbst gestalten mussen
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Digitale Attacke: Warum wir den digitalen Epochenwandel selbst gestalten mussen

Digitale Attacke: Warum wir den digitalen Epochenwandel selbst gestalten mussen


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About the Book

Viel hatte ich dafur gegeben, wenn meine Prognosen aus „Wir klicken uns um Freiheit und Verstand“ nichtzutreffend gewesen waren. Betrachtet man jedoch die jungsten Entwicklungen in der Medienbranche, kommt man allerdings nicht umhin Die digitalen Giganten, die ich als Web-Kraken bezeichnet habe, haben sich der traditionellen Medienwelt noch schneller bemachtigt als gedacht. Am 21. Januar 2015 wurde veroffentlicht, dass Google, was die Glaubwurdigkeit angeht, die traditionellen Medien uberholt hat. Unglaublich. Und jetzt nehmen sich Google, Facebook, Amazon und Konsorten dem nachsten Feld an – besser der nachsten Felder. Nach der Medienindustrie sind bereits Handel und Finanzwelt ins Visier der Internetkonzerne geraten, die stets nach neuen Wachstumsbereichen gieren. Schon greifen sie auch nach anderen Dienstleistern, der klassischen Industrie und Produktion – und dann gibt es in unserer Volkswirtschaft keine Branche mehr, die verschont geblieben ist. Amazon und Google kaufen reihenweise Roboter-Hersteller. Google erschließt mit Nest Immobiliendienste und smart grid und baut sein eigenes Auto. Auch Apple lasst ein Auto entwickeln. Alle Web-Giganten bieten sich in der einen oder anderen Form als Software-Lieferanten fur Industrie 4.0 und fur das Internet der Dinge an. Aus diesem Grund tragt dieses Buch den Titel „Digitale Attacke“. Industrien, die das Wohlergehen unseres Landes mitbestimmen und fur unsere Volkswirtschaft essentiell sind, werden von digitalen Giganten attackiert. Tragisch ist, dass Gesellschaft, Wissenschaft, Unternehmen und Politik sich weitestgehend passiv oder angepasst verhalten. Was tun z.B. die Kommunen? Wie selbstverstandlich nutzen sie die Dienste der Web Kraken, um ihre haufig veralteten Web-Angebote aufzuhubschen. Und wir – die Verbraucher, wir als noch mundige Burger, wir als politisch Handelnde – wir tun das, was wir inzwischen am besten ko Wir schauen zu und uberlassen unsere angestammten Industrien. Kampflos. Angreifern, die in erster Linie aus den Vereinigten Staaten kommen, bald auch aus Asien – nie aber, das lasst sich mit Sicherheit sagen, vom Alten Kontinent stammen.


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Product Details
  • ISBN-13: 9783981529333
  • Publisher: Mw Verlagsgesellschaft Gmbh & Co Kg
  • Binding: Hardcover
  • Language: German
  • Width: 332 mm
  • ISBN-10: 3981529332
  • Publisher Date: 6/12/2015
  • Height: 221 mm
  • Weight: 15 gr


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