Digitale Formatentwicklung: Nutzerorientierte Medien fur die vernetzte Welt
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Digitale Formatentwicklung: Nutzerorientierte Medien fur die vernetzte Welt

Digitale Formatentwicklung: Nutzerorientierte Medien fur die vernetzte Welt


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About the Book

"Digitale Nutzerorientierte Medien fur die vernetzte Welt" prasentiert eine bahnbrechende Methode fur die Entwicklung innovativer Medien im digitalen Zeitalter.Anhand aktueller Praxisbeispiele vermittelt das Buch Ansatze und Werkzeuge fur die Konzeption, Gestaltung und Verbreitung von neuartigen Medienangeboten. Aspekte wie Interaktion, Gamifizierung und Nutzerbeteiligung kommen dabei genauso zur Sprache wie Impact-Strategien, Reichweite und Social Media Marketing. Mithilfe von Design Thinking, agilen Methoden und Prototyping werden die Mediennutzer konsequent in den Mittelpunkt geruckt. Die branchenubergreifende Herangehensweise des Buches erschließt dem Leser immer wieder unerwartete, zukunftsweisende Perspektiven – ganz besonders in Bezug auf emergente Technologien wie Augmented Reality (AR), Virtual Reality (VR), Big Data, kunstliche Intelligenz, maschinelles Lernen und das Internet der Dinge."Digitale Formatentwicklung" ist ein Must-read fur alle Erzahler und Medienschaffende, die die vielfaltigen Chancen und Moglichkeiten des Digitalen nutzen wollen, um ihr Publikum zu erreichen und zu begeistern.


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Product Details
  • ISBN-13: 9783744511186
  • Publisher: Herbert von Halem Verlag
  • Binding: Perfect
  • Language: German
  • Width: 1006.999 mm
  • ISBN-10: 3744511189
  • Publisher Date: 6/21/2018
  • Height: 241 mm
  • Weight: 23 gr


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Digitale Formatentwicklung: Nutzerorientierte Medien fur die vernetzte Welt
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Digitale Formatentwicklung: Nutzerorientierte Medien fur die vernetzte Welt
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