Digitale Kulturkommunikation Book by Christian Holst
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Digitale Kulturkommunikation

Digitale Kulturkommunikation


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About the Book

GeleitwortVorwort1 Einleitung2 Expedition ins Neuland2.1 Ein Blick zurück2.1.1 Die technischen Voraussetzungen der digitalen Kommunikation2.1.2 Die soziokulturellen Voraussetzungen der Digitalisierung2.1.3 Digitale Kommunikation im Kultursektor - Was bisher geschah2.2 Web 2.0, Social Media oder digitale Netzwerkmedien?2.2.1 Web 2.02.2.2 Social Media und Social Web2.2.3 Digitale Netzwerkmedien2.2.4 Online-Kommunikation2.3 Analoge vs. digitale Kommunikation2.3.1 Choice2.3.2 Curation2.3.3 Conversation2.3.4 Creation2.3.5 Collaboration2.3.6 Kontrolle und Verhaltenssteuerung (Control)2.3.7 Glaubwürdigkeit (Credibility)2.3.8 Rechtliche Herausforderungen (Copyright)2.3.9 Echtzeit (Currentness)3 Kartografie des Neulands3.1 Strategien3.1.1 Das POST-Modell von Li und Bernoff3.1.2 Das Content-Strategie-Haus nach Löffler und Michl3.1.3 Anforderungen an ein Konzept für Kultureinrichtungen3.1.4 Das Digital Engagement Framework als integratives Modell3.1.5 "Der digital erweiterte Erzählraum"3.2 Techniken und Modi des (digitalen) Kommunizierens3.2.1 Content-Marketing3.2.2 Influencer-Marketing3.2.3 Storytelling3.2.4 Co-Creation3.3 Digitale Strategien implementieren4 Die Ausrüstung fürs Neuland4.1 Sendungsorientierte Online-Kommunikation4.1.1 Webseite4.1.2 Banner- und Textlink-Werbung4.1.3 Suchmaschinenmarketing4.1.4 E-Mail-Marketing und Newsletter4.1.5 Affiliate-Marketing4.1.6 Datensammlung und -auswertung4.1.7 E-Commerce4.1.8 Sonstige Formen4.2 Interaktionsorientierte Online-Kommunikation4.2.1 Community-Marketing4.2.2 Blogging4.2.3 Mobile Marketing4.2.4 Online-Videomarketing 4.2.5 Digitales Empfehlungsmarketing4.2.6 Social-Media-Monitoring und -Measurement4.2.7 Social-Media-Optimization4.2.8 Technologien4.3 "Verhaltensregeln" für das Neuland4.3.1 Krisenkommunikation und Shitstorm4.3.2 Neue Wege im Projektmanagement4.3.3 Rechtliche Aspekte5 AusblickGlossarStichwortverzeichnisLiteraturverzeichnisTabellenverzeichnisAbbildungsverzeichnis
About the Author: Christian Holst ist Programmkoordinator des Studiengangs Arts and Cultural Management an der Professional School der Leuphana Universität Lüneburg. Er unterrichtet zudem als Lehrbeauftragter an verschiedenen Hochschulen, darunter die HAW Hamburg und die Hochschule für Musik und Theater Hamburg. Holst ist Mitbegründer und Vorstandsmitglied des stARTconference e.V., der sich mit der digitalen Transformation des Kulturbetriebs beschäftigt. Frühere berufliche Stationen waren die Zürcher Hochschule der Künste, das Opernhaus Zürich sowie das Oldenburgische Staatstheater.


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Product Details
  • ISBN-13: 9783658344849
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer Gabler
  • Height: 210 mm
  • No of Pages: 184
  • Spine Width: 11 mm
  • Weight: 295 gr
  • ISBN-10: 3658344849
  • Publisher Date: 11 Dec 2021
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Sub Title: Grundlagen, Strategien Und Praktische Umsetzung
  • Width: 148 mm


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