Digitales Immobilienmarketing Book by Peter Sittler
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Digitales Immobilienmarketing

Digitales Immobilienmarketing


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About the Book

Das Fachbuch bietet einen umfassenden Überblick über die Möglichkeiten des digitalen Immobilienmarketings. Das Marketing von Immobilien verändert sich aus dem "offline" ins "online". Die alte Welt der Printinserate ist rückläufig und auch der Anspruch von Inseraten ändert sich dramatisch. Für das Maklerunternehmen von morgen zählt Geschwindigkeit, Nutzung von mobilen Geräten, Targeting in sozialen Medien und die Pflege von Kundenkontakten online. Immobilienplattformen allein werden Kund/innen von morgen nicht zufrieden machen. Zwar findet durch die Konzentration und den intensiveren Wettbewerb eine stärke Bündelung statt, aber die Online-Suche bestimmt nicht mehr allein die Entscheidung der Konsument/innen. Neue PropTechs verdrängen Maklerunternehmen mit ihren digitalen Geschäftsprozessen. Daher werden Vernetzung, digitale Kommunikation und Umsetzung von adaptierten Geschäftsmodellen das Erfolgsrezept des digitalen Immobilienmarketings darstellen.
About the Author: Peter Sittler ist Stiftungsprofessor für Immobilienwirtschaft an der FHWien der WKW und Geschäftsführender Gesellschafter der Sittler Consulting GmbH sowie der Sittler Immobilien KG.


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Product Details
  • ISBN-13: 9783658176044
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Height: 235 mm
  • Returnable: Y
  • Spine Width: 0 mm
  • Width: 155 mm
  • ISBN-10: 3658176040
  • Publisher Date: 24 Aug 2020
  • Binding: Paperback
  • Language: German
  • Series Title: Forschung Und Praxis An der Fhwien der Wkw
  • Weight: 750 gr


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