Digitalisierung des Kinderbuchmarktes by Melissa Johanna Schumacher
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Digitalisierung des Kinderbuchmarktes

Digitalisierung des Kinderbuchmarktes


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About the Book

Bachelorarbeit aus dem Jahr 2013 im Fachbereich Medien / Kommunikation - Multimedia, Internet, neue Technologien, Note: 1,3, Fachhochschule Düsseldorf, Veranstaltung: Kommunikations- und Multimediamanagement, Sprache: Deutsch, Abstract: Die rasch fortschreitende Technologie elektronischer Bücher erntet immer mehr Aufmerksamkeit. Prägnant erscheint es, vor allem den Weg vom E-Book zur interaktiven Buch-App zu beobachten. Viele Autoren, Illustratoren, Verlage oder App-Produzenten versuchen derzeit, sich in diesem jungen Markt zu behaupten. Das Angebot an interaktiven Buch-Apps ist hier vor allem im Bereich des Kindermarktes enorm angestiegen. Ein wachsendes Portfolio an Büchern für Kinder hielt in den letzten Monaten auf iOS- und Android-Lesegeräten, wie dem iPad, Einzug. Eine Betrachtung der Buchkategorien des Apple App-Stores ergibt, dass Kinderbücher derzeit die Bestsellerlisten dominieren. Mit dem Aufkommen mobiler Lesegeräte wie dem Apple iPad oder dem Samsung Galaxy Tab und den dazugehörigen Marktplätzen wie dem iTunes und Google Play Store wird Kinderbuchautoren, Schriftstellern, Verlagen und Illustratoren eine neue Plattform geboten, um ihre Geschichten mit Kindern im digitalen Zeitalter zu teilen. Für viele Autoren und Verlage sind interaktive Buch-App-Projekt jedoch meist noch große "Spielwiesen", auf denen ausprobiert wird, was überhaupt technisch machbar ist. Die Faktoren für eine erfolgreiche Kinderbuch-App sind bislang nicht genau definiert, welche als Orientierungshilfe für zukünftige Buch-App-Projekte dienen könnten. Es lässt sich weiterhin darüber debattieren, ob sich die Umwandlung gedruckter Printwerke in interaktive Kinderbücher überhaupt finanziell rentiert und welche Chancen sowie Risiken dieser Markt für Kreatoren, Vermittler und Nutzer mit sich bringt. Neue Produkteinführungen von Apple oder Samsung gewähren Akteuren im Kinderbuchmarkt zwar viele Handhabungen, werfen jedoch gleichzeitig mannigfaltige Fragen auf. Es existieren derzei
About the Author: Schulbildung Aug. 2000 - Juli 2009 Städtisches Gymnasium Schleiden Allgemeine Hochschulreife 2009 (Notendurchschnitt 1,7) Sept. 2009 - Juli 2013 FH Düsseldorf, Kommunikations- und Multimediamanagement Bachelor of Arts (Notendurchschnitt 1,66) Aug. 2010 - Aug. 2011 Ewha Womans University, Seoul, Südkorea Auslandssemester (Notendurchschnitt: 1,3) Praktische Erfahrungen: Mai 2009 - Aug. 2009 Medienhaus Eifel, Mechernich: Praktikum in den Bereichen Marketing und Personalwesen März 2010 - Aug. 2010 RTL Disney Fernsehen, Köln: Studentische Aushilfe im Bereich TV-Forschung April 2010 - Aug. 2010 Fachhochschule Düsseldorf: Studentische Aushilfe in Lehre und Forschung im Forschungsschwerpunkt Bewegtbildkommunikation April 2011 - Aug. 2011 Moglue, Seoul, Südkorea: Social Media Marketing Assistent Feb. 2012 - Juli 2012 EUROFORUM Deutschland, Düsseldorf: Studentische Aushilfe im Marketing für Sponsoring/Ausstellungen Sprachkenntnisse Deutsch: Muttersprache Englisch: C1 Indonesisch: B1 Koreanisch: A1 Französisch: B2


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Product Details
  • ISBN-13: 9783656482512
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 138
  • Series Title: German
  • Sub Title: Marktanalyse von Kinderbuch-Apps als Orientierungshilfe für Contentanbieter, -produzenten und -nutzer
  • Width: 148 mm
  • ISBN-10: 3656482519
  • Publisher Date: 21 Aug 2013
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 8 mm
  • Weight: 240 gr


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