Digitalisierung Im Mittelstand by Harald R Fortmann
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Digitalisierung Im Mittelstand

Digitalisierung Im Mittelstand


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About the Book

Dieses Buch zeigt, was mittelständische Unternehmen benötigen, um sich den Herausforderungen der digitalen Transformation zu stellen. Mit Interviews und Expertenbeiträgen vermittelt der Herausgeber das Wissen, das für eine erfolgreiche Digitalisierung notwendig ist. Es soll Impulse geben, Fallstricke aufzeigen und dem Leser klarmachen, dass Digitalisierung sogar Spaß machen kann und am Ende auch die Grundlage für die "Enkelfähigkeit" dieser Unternehmen darstellt.

Der Mittelstand weiß um die Chancen, die die Digitalisierung mit sich bringt: eine effizientere Produktion, ein beschleunigter Innovationszyklus, eine verbesserte Qualität von Produkten und Dienstleistungen, eine engere Kundenkommunikation. Doch es fehlt oft noch die nötige digitale Infrastruktur und um die komplexen Digitalisierungsprojekte zu stemmen, brauchen vor allem kleine und mittlere Unternehmen Spezialwissen.

Erfahrene Experten aus der Praxis geben in den Beiträgen einen Einblick in die aktuellen Trends der digitalen Transformation, den Kulturwandel und digitales Mindset, neue digitale Geschäftsmodelle und zeigen Wege für die Förderung des Mittelstandes auf.


About the Author: Harald R. Fortmann Der geschäftsführende Gesellschafter der auf Führungskräfte mit ausgewiesener Digitalexpertise spezialisierten Personalberatung five14 GmbH in Hamburg blickt auf 25+ Jahre als Unternehmer und Manager in digitalen Startups, Mittelstand und Konzern zurück und ist, laut dem Fachmedium W&V, einer der bestvernetzten Manager der Branche.
Der Menschen- und Digitalliebhaber unterstützt Unternehmen und Menschen, damit diese den Spaß an der Digitalen Transformation für sich entdecken und entzaubert die Mythen der Technik. Sein starkes Netzwerk nutzt er in seinen Büchern, um anderen die Erfolgsgeschichten von Hidden Champions näher zu bringen und Mut für Neues zu machen.


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Product Details
  • ISBN-13: 9783658292904
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer Gabler
  • Height: 249 mm
  • No of Pages: 293
  • Spine Width: 20 mm
  • Weight: 730 gr
  • ISBN-10: 3658292903
  • Publisher Date: 04 Nov 2020
  • Binding: Hardback
  • Language: German
  • Returnable: Y
  • Sub Title: Trends, Impulse Und Herausforderungen Der Digitalen Transformation
  • Width: 193 mm


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