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The Direct Mail Solution

The Direct Mail Solution


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About the Book

Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now)
Direct mail continues to delivers the best ROI for customer acquisition and retention, so why do 21st Century marketers ignore it? Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to take that detour away from the screen and drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all--the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn't, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
About the Author: Craig Simpson is the owner of Simpson Direct, Inc., a direct marketing firm based in Oregon. Since beginning his career in direct mail nearly 20 years ago, he has managed thousands of direct mail campaigns, helping to gross hundreds of millions in revenue for his clients. His direct marketing company sends out nearly 300 mailings per year for his private clients. He works in practically every industry, marketing everything from courses on the benefits of drinking water, to technical software, retail stores, real estate investment, financial services, health products, diet programs, insurance, and even wholesale clothing. He lives in Grants Pass, OR. Dan S. Kennedy is a strategic advisor, consultant, business coach and editor of six business newsletters, and he directly influences more than one million business owners annually. He is a champion of small business owners and entrepreneurs with a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth. He lives in Phoenix, AZ.


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Product Details
  • ISBN-13: 9781599185187
  • Publisher: Entrepreneur Press
  • Publisher Imprint: Entrepreneur Press
  • Depth: 13
  • Language: English
  • Returnable: Y
  • Spine Width: 15 mm
  • Weight: 394 gr
  • ISBN-10: 1599185180
  • Publisher Date: 28 Jan 2014
  • Binding: Paperback
  • Height: 224 mm
  • No of Pages: 228
  • Series Title: English
  • Sub Title: A Business Owner's Guide to Building a Lead-generating, Sales-driving, Money-making Direct-mail Campaign
  • Width: 150 mm


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