The Disappearance of Hong Kong in Comics, Advertising and Graphic Design
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Home > Arts & Photography > Industrial / commercial art & design > Graphic design > The Disappearance of Hong Kong in Comics, Advertising and Graphic Design
The Disappearance of Hong Kong in Comics, Advertising and Graphic Design

The Disappearance of Hong Kong in Comics, Advertising and Graphic Design


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International Edition


About the Book

1. Introduction: The unveiling of the disappearance

Part I. Comics: The appearance

2. Tracing the origins of Hong Kong manhua: A case of culture of disappearance

3. Reinventing Hong Kong manhua: A case of the non-appearance

4. A history of Hong Kong comics in film adaptations: The appearance of self-identities

Part II. Advertising: The construction

5. Construction of Hong Kong modern living: Household product and appliance advertisements in the pre-television era

6. Reconfiguring a new tradition of ideal family size: A case study of the Family Planning Association of Hong Kong, 1977-1982

7. Transitory identity of Hong Kong: A Reading of Cathay Pacific Airways Television Commercials

Part III. Graphic design: The negotiation

8. Negotiating the marginalized identity of Hong Kong: A case in graphic design

9. An international design identity of Hong Kong: Colonization, decolonization, and recolonization

10. Not the same: Rethinking Chineseness in a global context through poster design


About the Author:

Wendy Siuyi Wong is Professor in the Department of Design at York University in Toronto, Canada. She has taught in Hong Kong, the United States and Australia, and has established an international reputation as an expert in Chinese graphic design history and Chinese comic art history.

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Product Details
  • ISBN-13: 9783030063610
  • Publisher: Palgrave MacMillan
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 14 mm
  • Width: 148 mm
  • ISBN-10: 3030063615
  • Publisher Date: 09 Feb 2019
  • Height: 210 mm
  • No of Pages: 245
  • Series Title: East Asian Popular Culture
  • Weight: 376 gr

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